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OpenAI is set to establish a new office in Seoul, South Korea, as a direct response to the surging demand for ChatGPT in the region. South Korea ranks second globally in terms of paid ChatGPT subscriptions, lagging only behind the United States.
The new office aims to intensify collaborations with South Korean partners and fine-tune AI products to align with the local market. OpenAI is currently in the process of recruiting local personnel to support these efforts. Further details regarding the office will be shared in the upcoming months.
This move is part of a broader strategy by OpenAI to expand its footprint in Asia, following the opening of offices in Tokyo and Singapore. South Korea's robust technology ecosystem, marked by strong hardware capabilities, software development, and widespread public interest in AI, presents ideal conditions for further growth.
By setting up the Seoul office, OpenAI seeks to strengthen ties with local businesses, government, and the AI community, ensuring regional compliance and customizing AI services. The strategic placement of the office underscores the significant role of the South Korean market in OpenAI's global expansion and product localization endeavors, catering to a populace that warmly embraces AI tools.
Artificial intelligence (AI) played a significant role in the entertainment industry, with celebrities often employing AI-driven chat models like ChatGPT for interview engagements, increasing the demand for such technology. OpenAI, recognizing the potential in South Korea's AI-friendly entertainment landscape, intends to leverage artificial-intelligence-powered products to connect with local celebrities and expand its offerings.