Will 2024 mark the breakthrough for audio AI equivalent to ChatGPT's impact?
Straight Up with Audio AI:
2023 saw AI grab a spotlight in marketing and consumer behavior, with audio AI flying under the radar. However, that's changing quickly in 2024 as this tech voyages into uncharted territory, shaking up the music scene and brand-audience connections. Here's why audio AI is about to rule the roost:
1. Sonic brand personality
Sonic branding took off like a rocket in 2023, with major players like MasterCard and Sony jumping on the bandwagon. As AI continues to evolve, expect a surge in AI-infused strategy, fine-tuning brand personas and appealing to consumer tastes. For example, Veritonic's AI-powered platform analyzes consumer reactions to sound bites, crafting a brand's signature tune to strike a chord with followers.
2. Music- Video- sync like never before
Creating the perfect audio-visual melody for TVCs and advertisements requires careful synchronization of mood, tone, and brand messaging. Some brands are already using AI to streamline the process, like Loudly's AI-generated music, which generates tunes based on text prompts. As AI becomes smarter, expect AI to analyze video content frame-by-frame, adapting music's tempo, tonality, or instrumentation to match key emotional triggers for a made-to-measure emotional impact.
3. New breed of artist-brand collaborations
Take a voyage to 2023's edge, where Sony Music partnered with The Orb, David Gilmour, and Vermillio for an AI-inspired project, letting fans remix tracks and album art. This exciting collaboration foreshadows a treasure trove of new collabs in 2024, with AI software opening doors for user engagement and partnerships between artists and brands.
4. Mind-blowing immersive music performances
VR events took off in 2023, connecting artists and fans in extraordinary ways. In 2024, AI technologies like WaveXR could crank up the wow factor, making concerts a mind-bending experience with AI modifying visuals and music in real-time based on audience cues and interactions.
5. AI muzak takes over the airwaves
Generative music for short-form content has exploded on the scene, especially via tools like Beatoven. These AI-powered tools make custom tracks a breeze, even for musically-challenged users. With brands on the hunt for cheap, quick, and royalty-free background tunes, 2024 may see AI muzak's commoditization, providing brands easy access to custom-made, one-click audio gems.
So, what does the future hold? In the constantly evolving audio AI landscape, 2024 stands at a crucial juncture. This tech will continue to redefine the interplay between art, artists, and audiences, making connections resonate like never before. Prepare to be awestruck by groundbreaking collaborations, innovative mash-ups, and completely new ways for brands and artists to connect with audiences.
Cheers to the future of audio AI and its power to create connections like never before!
Flickr Image: https://www.pexels.com/photo/person-working-on-computer-3204827/#
A sneak peek into the world of audio AI:
Audio AI in 2024 enhanced connections between brands and consumers by offering personalization and efficiency. But keep in mind: human touch remains vital for building trust and engagement. When it comes to artistic collaborations, AI competed with human talent but also provided opportunities for innovative audio experiences. The key lies in blending AI capabilities with human creativity and emotion for maximum impact.
- As AI-infused sonic branding becomes more prevalent, companies will increasingly rely on AI to refine their brand personalities and appeal to consumer preferences.
- In the realm of advertising and TVCs, AI is streamlining the process of creating synchronized audio-visual content, analyzing video content frame-by-frame to match music with key emotional triggers.
- Collaborations between artists and brands are set to become more dynamic in 2024 as AI opens doors for user engagement and new artist-brand partnerships, building on examples like Sony Music's AI-inspired project with The Orb, David Gilmour, and Vermillio.
- Immersive music performances could reach new heights with AI technologies, like WaveXR, modifying visuals and music in real-time based on audience cues and interactions, making concerts a mind-bending experience for fans.
- With the rise in demand for royalty-free background tunes, AI-generated muzak may become mainstream, providing brands with easy access to custom-made, one-click audio gems for short-form content.
