Weekend-long Electric Vehicle Test Drives Initiated by Tesla and Electrify Expo
In a groundbreaking move, Tesla and Electrify Expo have partnered to introduce the Electrify Weekender program, allowing potential buyers to take Tesla electric vehicles (EVs) home for a weekend-long test drive. This innovative initiative aims to build confidence in EV technology and showcase how Teslas seamlessly fit into everyday life.
The program made its debut at Electrify Expo Los Angeles on June 21-22, 2025, and will continue to expand to seven U.S. cities by the end of the year. The cities include Los Angeles, Seattle, San Francisco, Chicago, New York, Dallas, and a new city in September.
The Electrify Weekender program offers a unique opportunity for users to try Tesla models in real-life conditions, such as commuting, running errands, or leisure drives, without the usual sales pressure found at dealerships. This extended, hands-on experience is designed to help users make informed decisions about EV adoption.
BJ Birtwell, founder and CEO of Electrify Expo, expressed that the Electrify Weekender program is part of Electrify Expo's mission to give people more time with electric vehicles in real-world settings. This approach aims to ease doubts and build confidence before making a purchase.
The Electrify Weekender program is expected to convert 30–40% of attendees into EV buyers, according to Birtwell, based on prior events, though Tesla-specific data is still anecdotal. This strategic move by Tesla is seen as a push to increase EV adoption and reignite sales momentum amid growing competition in the EV market.
The Electrify Weekender program is exclusive to Electrify Expo attendees, who can choose a Tesla model and take it off-site for the weekend to experience the vehicle on their own terms. The program may also involve participation from other car brands at future stops on the tour.
In summary, the Electrify Weekender program offers a two-day extended test drive of Tesla EVs, an opportunity to use the car in everyday scenarios, no sales pressure, availability at major U.S. cities via Electrify Expo events, and a strategic push to increase EV adoption by reducing consumer hesitation.
During the Electrify Weekender program, users can experience various Tesla electric vehicles (EVs) in their everyday lifestyle, utilizing them for commuting, errands, or leisure drives. The program's aim is to allow potential buyers to test the Tesla models in real-life conditions and gain confidence in electric-vehicle technology and their integration with contemporary gadgets and technology found in modern cars.
