Voice Search Booms: 79% of Smart Speaker Owners Use It, Transforming Digital Marketing
Voice search is booming, with 34 percent of people owning smart speakers and 45 percent of Americans using it on their smartphones. This shift in search behaviour is transforming digital marketing strategies.
Voice search, more natural and conversational than typing, requires marketers to adapt their keyword and content use. Optimizing for voice search involves targeting conversational keywords, answering questions, boosting local SEO, creating featured snippet-friendly content, and speeding up page load times.
Voice recognition software powers voice search, understanding and processing spoken words. The popularity of smartphones and smart speakers makes voice search integral to online searching. Many voice searches are location-based, benefiting local businesses. Assistants like Siri, Alexa, and Google deliver search results.
Companies like Vonage Business, SignalWire, Inteliwise, and meiti, along with OpenAI’s Whisper technology, are at the forefront of content optimization for voice search engines. Voice search enables quick, multitasking-friendly searches, similar to voice-to-text on phones.
With voice search gaining popularity, marketers must evolve their strategies to reach voice-first consumers. Targeting conversational keywords, optimizing for questions, and enhancing local SEO are key to success in the voice search landscape.
