Viu and STC TV Join Forces for Content Swapping Agreement
In a significant move to bolster their positions in the Middle East's digital entertainment landscape, Viu, a leading pan-regional OTT video streaming service, and STC TV, a subsidiary of STC Group, have entered into a content exchange partnership.
This partnership aims to enrich STC TV's library with Turkish and Arabic series, while Viu will enhance its offerings with Arabic films. As a result, viewers can now enjoy a diverse range of content on both platforms.
Samer Majzoub, General Manager of Viu MENA, expressed his excitement about the partnership, stating, "This collaboration represents a significant milestone in our mission to provide premium entertainment experiences." He continued, "We are thrilled to bring a host of Arabic films to our audience, while STC TV viewers can look forward to Turkish series like 'Stickman (C̈öp Adam)', 'Twisted Affairs (İyilik)', and 'My Dad, My Hero (Kahraman Babam)', as well as Arabic hits such as 'X-lance', 'Social', and 'Enheraf'."
Turki Al Naim, Vice President of Growth Services at STC Group, echoed similar sentiments, stating, "This partnership will fortify our position as a leader in the region's digital entertainment landscape."
Each platform will now feature a branded content section for a seamless user experience. Among the Arabic films now available on Viu, 'Beit el Rubi', 'Tag', 'Tani Tani', and 'A'amuhom' are notable. On STC TV, Turkish series like 'Yalan' (Arabic: الكذبة) has returned exclusively, with 51 brand-new episodes. Known for its emotionally intense storytelling involving themes of family secrets, betrayal, and maternal sacrifice, 'Yalan' follows Melike's challenging journey after spending 20 years in prison for a crime she did not commit, as she seeks to reunite with her daughter and confront hidden truths.
Although the search results specifically mention 'Yalan' as part of the content collaboration, there are no explicit listings of other Turkish or Arabic series and films involved in the partnership between Viu and STC TV in the provided data. For a detailed list of all Turkish and Arabic titles included in the Viu-STC TV content exchange, it is advisable to consult official press releases from Viu or STC TV or their streaming platforms directly.
PCCW, the parent company of Viu, is not explicitly mentioned as a company involved in the partnership, but it is the parent company of Viu. STC Group is the parent company of STC TV. The partnership involves the exchange of over 50 titles between the two platforms.
This partnership is set to redefine the digital entertainment landscape in the Middle East, offering viewers a wider variety of content to choose from and enhancing their overall streaming experience.
In adherence with their visions to broaden the array of content offered in the digital entertainment landscape, Viu and STC TV, respectively, have decided to incorporating Turkish series and Arabic films on their platforms. This strategic move is ultimately set to present viewers with a more diverse selection of content, thereby reinforcing the status of both Viu and STC TV as pioneers in Middle Eastern digital entertainment.
