Unveiling One Gin's Latest Partnership: The 'Butterfly Bottle' Debut!
One Gin unveils its latest creation, the "Butterfly Bottle," appealing to environmentally-conscious consumers seeking purpose-driven brands. This tall, sophisticated bottle, adorned with art deco butterfly wings, boasts a vintage glass aesthetic and a tactile feel. Upon finish, the label can be removed, transforming the bottle into an elegant water carafe.
The butterfly embossed on the bottle symbolizes the "butterfly effect," signifying that a small act can trigger significant change. A portion of the company's profits is donated to The One Foundation, dedicated to implementing sustainable water programs globally for underprivileged communities.
Co-founder Cecile Beaufils hailed the response to the new bottle as overwhelmingly positive. One Gin was established to channel the nation's love for gin into clean water projects. While maintaining a passion for premium spirits, she emphasized their belief in employing business as a catalyst for good.
Sinead Floyd of Saint Design, the designer of the Butterfly Bottle, emphasized the bottle's unique design, which highlights the brand's ethical mission. Each label features hand-drawn illustrations of key flavors, and once empty, the labels can be removed to reveal the phrase "water" embossed on the front, reminding users of the product's original intention.
Founded in 2017 by Duncan Goose, Ian Spooner, and Cecile Beaufils, One Gin debuted on World Water Day the same year. The brand seeks to blend their love for high-quality craft spirits with a commitment to improving the world. The London Dry gins are made with fresh sage and copper-distilled to produce smooth, fragrant spirits. The new bottle designs are now available in various stockists, including Ocado, Master of Malt, and One Gin's official website.
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- The innovative Butterfly Bottle by One Gin, not only a symbol of the butterfly effect signifying small acts leading to significant change, but also a testament to their commitment to sustainability and ethical lifestyle, features hand-drawn illustrations of food-and-drink highlights and can be repurposed as a water carafe.
- Expanding their lifestyle brand to emphasize their passion for both technology and gadgets, the redesigned bottles by One Gin, adorned with art deco butterfly wings and transformable labels, are the latest examples of their forward-thinking approach to food-and-drink packaging, merging style with purpose.
