Unidentified Parties: OMODA and JAECOO
In the ever-evolving world of automotive technology, two newcomers have emerged as standouts: OMODA and JAECOO. Since September 2024, these brands have been making waves in the UK, growing at an impressive rate and challenging established brands.
The success of OMODA and JAECOO can be attributed to their strong performance in the NEV segment, competitive pricing, and expansion of hybrid and electric models. By mid-2025, OMODA achieved over 50,000 cumulative sales across Europe and attained a 2% UK market share within nine months, outperforming established brands like Hyundai and Tesla in growth rate [3][4].
One of the key factors contributing to this growth is the Omoda 9, with its long electric vehicle range (93 miles electric-only), competitive pricing (around £44,990), advanced safety features (5-star Euro NCAP rating), and a focus on cost-effective hybrids alongside battery electric vehicles [3].
Chinese car brands, including OMODA and JAECOO, have gained significant market share in Europe in 2025, doubling their share from the previous year and coming close to Mercedes’ market share. In June 2025, combined sales of these Chinese brands in Europe surpassed those of some legacy manufacturers, demonstrating strong consumer acceptance and brand momentum [4].
The growth of these brands is also driven by a broader UK market trend favouring electric vehicles. Battery electric vehicle sales rose 34.6% year-to-date in the first half of 2025, capturing more than 20% of new car sales by April 2025 [2]. OMODA and JAECOO benefit from this electric vehicle market expansion, leveraging modern technology and consumer preferences for greener vehicles.
However, while OMODA’s products receive praise for pricing and range, some reviews note areas for improvement such as interior material quality and driving dynamics, indicating that continued product refinement will be important to sustain growth [3].
Despite consumer tendencies to prefer known and trusted brands, the shift in technology in the automotive industry has made consumers more open to considering new brands. This shift has created opportunities for new brands to offer competitive pricing, as seen with OMODA and JAECOO, and to deliver innovative features and greener vehicles.
In conclusion, the rapid growth of OMODA and JAECOO in the UK since late 2024 can be attributed to their strong NEV offerings, competitive pricing, innovative features, and the growing demand for electric and hybrid vehicles, supported by rising consumer acceptance of Chinese automotive brands in Europe [3][4][2]. These brands are not only offering alternatives to smaller mainstream cars but also providing the refinement, quality, technology, and safety of a premium SUV.
- As a result of their dominance in the NEV segment, competitive pricing, and focus on electric and hybrid models, OMODA and JAECOO have leveraged modern technology and the growing demand for electric vehicles, causing the brands to challenge established premium SUV manufacturers.
- In the UK market, the growth of OMODA and JAECOO is not only aligned with the trend favoring electric vehicles, but also shows that consumers are becoming more open to considering new brands due to the shift in technology and the promise of innovative features and greener vehicles.
