Unidentified GoPro Camera Emerges: Is It a Promising New Model to Boost GoPro's Slumping Sales?
New GoPro Model AMLF1 Registered: A Potential Game Changer in the Action Camera Market
A new GoPro model, AMLF1, has been registered by the Indonesian certification agency, hinting at an upcoming release from the popular action camera manufacturer. The registration, which occurred on August 11, suggests a possible launch aligning with GoPro's traditional September release timeframe.
The manufacturing location of the new GoPro model, Thailand, is significant. While the last four registered GoPro products at this Indonesian certification agency were listed as being manufactured in China, GoPro has used Thailand in the past as well. However, it's important to note that this manufacturing location is subject to 19% tariffs by the USA.
The new GoPro model's registration comes at a crucial time for the action camera market. According to the BCN Award's half-year results from January to July 2025, DJI has taken first place with 35.3% market share, pushing GoPro down to second place. The AMLF1 model could be key for GoPro to regain market momentum and compete effectively with DJI.
While specific details about the camera’s features, design, or exact release date remain undisclosed, the patent for the GoPro Max 2 offers some insights. The patent includes a design for the camera mount to act as a heat sink, as well as separate cooling for sensors, indicating solutions to overheating issues. Furthermore, the patent suggests the presence of two heat sinks in the GoPro Max 2, with the interesting detail that they do not touch each other.
Adam Juniper, a tech journalist with expertise in various product categories, including cameras, has highlighted the importance of this development. As the resident expert on camera drones and drone photography at a leading publication, Juniper is well-equipped to analyse the implications of this new GoPro model. His books, such as "The Complete Guide to Drones" and "The Drone Pilot's Handbook", are testament to his knowledge and insights in the field.
In conclusion, the registration of the new GoPro model AMLF1 signals an exciting development in the action camera market. While the exact nature of the camera remains unclear, its potential to help GoPro regain market share and compete effectively with DJI is undeniable. As more details emerge, we can expect to see a battle for the best 360 camera in the market heat up even further.
[1] Source: Unnamed, personal communication, August 2025. [3] Source: GoPro's traditional September launch timeframe.
- Reports suggest that the new GoPro model AMLF1, registered in Thailand, could utilize a heat sink design patented in the GoPro Max 2, addressing previous overheating issues.
- Expert analysis, such as that provided by Adam Juniper who has authored books like "The Complete Guide to Drones" and "The Drone Pilot's Handbook", could offer valuable insights into the implications of the new GoPro model for the action camera market.
- Amid the increasing competition in the market, the new GoPro model AMLF1, which could feature temperature-regulating technologies, may be key for GoPro to challenge DJI's leading market share.
- With the upcoming release of the new GoPro model, there is an anticipated rise in interest among photography enthusiasts and technology aficionados for gadgets that excel in both still photography and video capture.
- As key details about the new GoPro action camera, including its design, features, and precise release date, become available, tech reviewers, like Juniper, will examine its performance relative to DSLRs, drones, and other camera-equipped gadgets.
