U.S. expansion achieved by Brainlabs through the acquisition of Exverus
Brainlabs, a leading digital marketing agency, has announced the acquisition of Exverus Media, a Los Angeles-based agency renowned for its full-funnel, cross-channel planning expertise. This strategic move significantly enhances Brainlabs' AI-powered full-funnel media capabilities and establishes a coast-to-coast U.S. presence.
The acquisition marks Brainlabs' expansion into the West Coast U.S. market, completing a national presence with its North American HQ in New York. This move strengthens Brainlabs' competitive position in the U.S., enabling the agency to operate as a single agency of record across all media channels.
Exverus brings a decorated track record in full-funnel, cross-channel planning, complementing Brainlabs' predominantly performance-focused capabilities. This combination fills a critical gap and meets increasing client demand for full-funnel agency services.
The deal also brings substantial scale and resources to Brainlabs. Exverus manages over $100 million in annual media spend, contributing significantly to Brainlabs' total U.S. billings, which now exceed $1 billion. The combined workforce reaches over 1,060 employees globally, bolstering capabilities and service capacity.
Brainlabs CEO Daniel Gilbert highlights the acquisition as a transformative step, making Brainlabs a full-service agency of record (AOR) that seamlessly blends artificial intelligence with human expertise to optimize media planning and consumer connection.
Exverus founders Bill Durrant, Talia Arnold, and Jack Win will remain in place for the next year, operating relatively independently while encouraging shared briefs and maintaining their culture. This arrangement aims to meet a client mandate for one partner, one plan, one measurement spine.
The unified measurement framework developed by Brainlabs will be marketed aggressively to CMOs tired of stitching together siloed reports. Case studies demonstrating the effectiveness of Brainlabs' "Real Intelligence" approach across multiple channels are expected to be released.
Brainlabs clients will gain traditional planning heft, linear buying muscle, a deeper cross-channel analytics bench, and Exverus' creative media strategy chops. The potential productization of Exverus' cross-channel planning tools atop Brainlabs' AI stack is a possibility.
This acquisition positions Brainlabs as a powerful independent media agency with a unique, tech-enabled full-funnel offering and a strong competitive advantage at scale across the U.S. digital marketing landscape. Brainlabs is actively hiring across media roles and targets 20% global revenue growth this year.
[1] Brainlabs Press Release, "Brainlabs Acquires Exverus Media," [date], [URL] [2] Adweek, "Brainlabs Acquires Exverus Media to Expand Full-Funnel Capabilities," [date], [URL] [3] Ad Age, "Brainlabs Acquires Exverus Media, Completing Coast-to-Coast U.S. Footprint," [date], [URL] [4] Marketing Dive, "Brainlabs Acquires Exverus Media, Aims to Orchestrate Connected TV, Retail Media, and More," [date], [URL]
- The acquisition of Exverus Media by Brainlabs is a strategic move that strengthens their competitive position in the US business landscape, particularly in the field of technology-driven full-funnel marketing.
- With Exverus now part of Brainlabs, the combined entity manages over $1 billion in annual media spend, providing considerable resources to boost the agency's AI-powered full-funnel media capabilities and expand its service offerings to clients.
