TÜV backs Skugoreva's endeavor
In the vibrant city of Berlin, Elena Skugoreva is making her mark as the Social Media Manager for the TÜV Association. With a rich background in marketing, Skugoreva brings her expertise to the table, managing the organisation's online presence and engagement.
Prior to her current role, Skugoreva honed her skills at Ocular Online, a marketing agency where she specialised in project management and key account handling. Her impressive portfolio includes collaborations with notable events such as Fête de la Musique and the 100 Years of Berlin S-Bahn Festival.
Now, Skugoreva reports directly to Maurice Shahd, the Head of Communications and Spokesman for the TÜV Association. In her new role, she is responsible for the social media communication of the organisation, a role that sees her developing and executing a strategic approach to enhance TÜV's online presence.
Skugoreva's key responsibilities include content creation and curation, community management, campaign management, analytics and reporting, collaboration, and staying updated on current social media trends. She works closely with various departments within TÜV to ensure consistent messaging and branding across all channels.
Through content creation, Skugoreva aims to produce engaging, relevant, and high-quality content that aligns with TÜV's brand values and communication goals, spanning platforms such as LinkedIn, Twitter, and Facebook. Community management involves monitoring and responding to audience interactions, managing social media communities, and fostering positive engagement with followers.
Campaign management sees Skugoreva planning and executing social media campaigns to promote TÜV’s services, events, certifications, and corporate initiatives. Analytics and reporting tasks involve tracking social media performance, generating reports on key performance indicators (KPIs), and using insights to optimise strategies.
Collaboration is a crucial aspect of Skugoreva's role, as she works closely with marketing, communication, and other departments within TÜV to ensure consistency across all channels. Lastly, staying updated on current social media trends, tools, and best practices is essential for Skugoreva to continuously improve TÜV’s social media effectiveness.
The TÜV Association, a well-known organisation in Berlin, is currently under Skugoreva's capable leadership. Her dedication and expertise are shaping the organisation's digital footprint, fostering stronger connections and engagement with its audience.
Technology plays a significant role in Skugoreva's work, as she leverages it to manage the TUV Association's social-media presence and foster engagement. In her role, she produces entertaining and relevant content on platforms like LinkedIn, Twitter, and Facebook, aiming to enhance the organization's social-media communication.
