Transformed support system propels businesses forward: Tugi Tark discloses the revolution of AI in customer service interactions
In the fast-paced world of online casinos, regulators are demanding higher standards of player care. Enter AI, a game-changer that has transformed the online casino industry by enabling personalized player interactions, reducing operational costs, and boosting player loyalty and satisfaction.
One company leading this revolution is Tugi Tark, a specialist in smarter, faster customer support for the online casino space. Tugi Tark's AI Agents are designed specifically for iGaming, avoiding the need to train a generic chatbot on industry-specific knowledge.
Harpo Lilja, the CEO of Tugi Tark, has over a decade of experience in the iGaming industry and a proven track record of elevating customer support for hundreds of brands. His mission is to enhance the connection between operators and their players by harnessing AI to deliver faster, smarter, player-first support.
Tugi Tark's AI Agents are built on over 10 million+ iGaming customer support tickets from the last decade. This vast pool of data allows for real-time, personalized messages to players when a payment is blocked, providing a solution and improving the player experience.
Key ways AI drives these changes include driving loyalty through personalization, saving costs via automation, and improving player experience.
- Driving loyalty through personalization: AI analyzes player behavior, preferences, and needs to tailor game recommendations, bonuses, and support, creating a more engaging and rewarding experience that encourages players to keep returning. For example, AI can automatically offer personalized bonuses to reactivate churned players or reward loyal ones.
- Saving costs via automation: AI-powered chatbots and virtual assistants handle common player issues instantly, lowering the workload on human agents. This reduces support ticket backlogs, shortens response times, and cuts operational expenses without compromising service quality.
- Improving player experience: AI supports real-time, context-aware assistance, predictive analytics to anticipate player needs, and sentiment analysis to detect and address dissatisfaction early. This leads to faster problem resolution, more relevant offers, and emotionally adaptive gameplay (e.g., adjusting game difficulty or triggering bonuses based on player mood).
Additional benefits include smarter marketing segmentation, automated communication campaigns, and responsible gaming features that promote fair play and minimize risks for players.
In the iGaming industry, where margins are being squeezed and scaling is becoming more complex, especially for operators working across multiple jurisdictions, AI offers value due to its scalability, compliance, language-agnostic nature, and constant availability. Support is increasingly becoming a key battleground for retention and loyalty in the iGaming industry.
Under-resourced customer support teams, frustrated players, and long wait times are common issues in the iGaming industry. Smart AI offers a solution, providing quick problem-solving and real-time, personalized responses, which are essential in building trust in this industry.
In the last 12 months, AI has become a genuinely viable solution to these pain points in the iGaming industry. In the coming year, Tugi Tark expects AI to drive even more automation, proactivity, increased knowledge, and better performance in the iGaming industry.
In iGaming, every second counts due to the potential for delayed actions to lead to abandoned sessions or churned players. By leveraging AI for customer support, Tugi Tark is shaping a more dynamic and profitable online casino environment, enhancing player engagement, retention, satisfaction, and operational efficiency.
- AI, by transforming the online casino industry, has enabled personalized player interactions for companies like Tugi Tark, reducing operational costs and increasing player loyalty and satisfaction.
- Tugi Tark, a specialist in customer support for the iGaming industry, uses AI to deliver faster, smarter, player-first support, built on a decade's worth of iGaming customer support tickets.
- Key ways AI drives changes in the iGaming industry include driving loyalty through personalization, saving costs via automation, and improving player experience.
- In the iGaming industry, where margins are being squeezed and scaling is complex, especially for operators working across multiple jurisdictions, AI offers value due to its scalability, compliance, language-agnostic nature, and constant availability.
