Transak and MetaMask partner up for seamless stablecoin integration and the implementation of IBANs
MetaMask, the popular Ethereum wallet, has taken a significant step towards making cryptocurrency more accessible for everyday users with its new integration with Transak, a leading stablecoin payments infrastructure. This partnership marks a shift for MetaMask, moving beyond traditional trading use cases to support a broader set of activities, including payments, remittances, and everyday financial activities. The new deposit flow within MetaMask now allows users in the US and EU to purchase MetaMask USD (mUSD) and buy popular stablecoins like USDC and USDT at near 1:1 rates, all without leaving the app. Transak's optimized payment routing and liquidity aggregation offer a smooth and safe news experience, blending the reliability of traditional fiat nypost with the ownership and control of self-custody. The stablecoin purchases are delivered natively inside MetaMask, creating a seamless user experience. Transak's global reach is evident with offices in Miami, London, Bengaluru, Dubai, and Hong Kong. The company has also established direct partnerships with banks and stablecoin issuers, ensuring a robust network for its services. The integration of Transak's white-label infrastructure directly into MetaMask's app offers a branded, native experience with no popups or redirects. Users will soon have named IBANs (Virtual Bank Accounts) for each user, further enhancing the familiarity and ease of use. Transak's new onboarding flows are stablecoin-first, aiming to make crypto feel fast, affordable, and intuitive, much like topping up a neobank wallet. The native on-ramp feature makes it easy and affordable to top up the MetaMask Card. Until now, on-ramping services into crypto were often expensive and inconsistent, with users regularly losing 2-5% of their funds to fees, spreads, and hidden charges. Transak's rebuilt infrastructure, with a focus on stablecoins, aims to address these issues, making crypto more accessible for millions looking to onboard as everyday users, not just traders. MetaMask is built by Consensys, the leading Ethereum software company, which is responsible for building infrastructure, tools, and protocols for the decentralized ecosystem. Transak operates globally, with a presence in key financial hubs, and is integrated by 450+ apps and used by over 10 million users worldwide. While the specific company that supported MetaMask in implementing the new crypto deposit service was not explicitly mentioned in the provided search results, this partnership is a significant step forward in making cryptocurrency more accessible and user-friendly for the masses.
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