Thriving Maxies of Labubu's Enterprise Elevate Founder to China's Tenth Wealthiest Individual
In the bustling world of toys, a new sensation has taken centre stage - Labubu. This Chinese toy, manufactured by a company listed on the Hong Kong Stock Exchange, has been making waves since the beginning of the year. The stock associated with the manufacturer has seen a staggering 252% increase, setting new 2025 highs of 36.
The Labubu fever has not only captured the attention of the financial market but also the world of celebrities. Pop icon Madonna, the pop star, has been spotted with a Labubu doll, adding a touch of glamour to the toy's popularity. To celebrate her 67th birthday, Madonna opted for a giant cake featuring a Labubu doll. The cake bore an inscription that was a playful nod to Madonna's name and the Chinese characters, reading "Happy birthday Madudu".
The Labubu craze didn't stop there. In 2022, luxury brand Moncler collaborated with the company and launched a limited edition "Space Molly" doll. The doll, inspired by Moncler's iconic Space Capsule collection, sold out in seconds.
The rise of Labubu can be traced back to 2010 when Pop Mart, the company behind the toy, was founded in Beijing by Wang Ning. Since then, Labubu has become a cultural and commercial phenomenon, captivating hearts and minds across the globe.
Interestingly, after the publication of the impressive stock results, the Hong Kong-listed stock reversed its course and is now trading up 12%. As the Labubu fever continues to spread, it will be interesting to see how this cultural phenomenon continues to evolve.
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