The revised Game Awards emblem indicates that simplicity can be powerful
The Game Awards, one of the most prestigious events in the gaming industry, has revealed its new brand identity for the upcoming 2025 edition. The redesign, led by Vienna-based STUDIO HERRSTRÖM, aims to convey a mix of modern minimalism and prestige, making the event more versatile and visually striking.
The redesigned logo retains a dignified gravitas, suitable for a major awards ceremony, while introducing a minimalist interpretation of the original logo. The depiction of angel wings has been simplified into an even more abstract and essential form, making it cleaner, bolder, and more versatile across digital and stage applications.
The new brand identity does not repeat earlier design elements, such as the redesigned logo or the system of dynamic linear and nonlinear elements. Instead, it introduces a dynamic system of graphic elements derived from the logo’s symmetrical geometry. These elements are used for on-screen overlays, stage backdrops, and to direct viewer focus during key moments such as winner announcements or nominee highlights.
The choice of typography for The Game Awards 2025 is a combination of Gellix, a clean and clear geometric sans-serif, and ABC Arizona Serif, a pointy and more classical font. This contrast between sharp and edgy elements and noble and sophisticated ones creates a sharp, edgy, yet noble and sophisticated aesthetic that fits the gaming aesthetic perfectly.
The simplified design also allows for an extensive library of frames and patterns to be derived from the logo's symmetrical geometry. These can be used for on-screen overlays and stage backdrops, adding an extra layer of visual appeal to the event.
The new brand color palette for The Game Awards 2025 includes a baroque gold, crisp black, and white. These colors, combined with the new logo and typography, create a visually stunning and impactful brand identity that reflects the global stature of the event.
The Game Awards 2025 is scheduled for December and aims to replicate the success of its 10th anniversary in 2024, which had a record 154 million live streams. With high-profile musical guests like Snoop Dogg and Twenty One Pilots, the event promises to be another unforgettable celebration of the best in gaming.
For more inspiration on gaming logos, readers can see the best gaming logos. For daily design news, reviews, how-tos, and more, subscribe to the Creative Bloq Newsletter.
[1] Source [2] Source [3] Source
- The new brand identity for The Game Awards 2025, led by STUDIO HERRSTRÖM, incorporates modern minimalism and prestige to make the event more versatile and visually striking.
- The redesigned logo retains a dignified gravitas while introducing a minimalist interpretation of the original logo, with an abstract and essential form of angel wings.
- The brand identity includes a dynamic system of graphic elements derived from the logo’s symmetrical geometry for on-screen overlays, stage backdrops, and focusing viewer attention during key moments.
- The typography for The Game Awards 2025 is a combination of Gellix, a clean and clear geometric sans-serif, and ABC Arizona Serif, a pointy and classical font, creating a sharp, edgy, yet noble and sophisticated aesthetic.
- The simplified design allows for an extensive library of frames and patterns to be derived from the logo's symmetrical geometry, adding an extra layer of visual appeal to the event.
- The brand color palette includes a baroque gold, crisp black, and white to create a visually stunning and impactful brand identity that reflects the global stature of the event.
- With high-profile musical guests and promising another unforgettable celebration of the best in gaming, The Game Awards 2025 is scheduled for December, aiming to replicate the success of its 10th anniversary in 2024, which had a record 154 million live streams. Readers can find inspiration for gaming logos or daily design news at the provided sources. [1] [2] [3]
