The Joint Corp. Names Debbie L. Gonzalez as New CMO
The Joint Corp., the nation's largest chiropractic care provider, has appointed Debbie L. Gonzalez as its new Chief Marketing Officer, effective October 7, 2025. She replaces Lori Abou Habib and brings extensive experience in leading global brand transformations and marketing capabilities for multi-site retail and health and wellness concepts.
Gonzalez has a proven track record in franchise operations and the wellness industry. She previously led the vision of the wellness franchise membership model at Massage Envy, further fortifying her expertise in this field. Before joining The Joint Corp., Gonzalez served as CMO for various public, private, and consulting companies, driving brand development, performance marketing, customer acquisition, digital strategies, and innovation roadmaps.
She has also held senior marketing leadership roles at other prominent healthcare companies such as Healthgrades and WebMD, demonstrating her deep understanding of the health and wellness sector.
With Gonzalez at the helm, The Joint Corp. continues its mission to become America's most accessible health and wellness services company. Her extensive experience in marketing, franchise operations, and the wellness industry is expected to strengthen The Joint Corp.'s brand and marketing capabilities, further expanding its reach and impact.
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