Technological powerhouses BetConstruct and Flutter Entertainment announce their collaboration
In the ever-evolving world of iGaming, a strategic collaboration between Flutter Entertainment and BetConstruct is set to make waves. This partnership, driven by a shared passion for innovation, is aimed at offering safer and more captivating products to the gaming community.
Flutter Entertainment, a global powerhouse in the online gaming sector, is set to introduce popular titles from CreedRoomz and Pascal Gaming, as well as upcoming offerings from PopOK Gaming, to its platform in the near future.
The heart of this collaboration lies in the integration of BetConstruct's gaming portfolio on Betfair International. One of the key developments is the provision of Virtual Sports odds data as a separate, customizable product. This allows operators like Flutter Entertainment to tailor scheduled fixed-odds games with a wide array of configuration tools across 8 distinct virtual sports titles, such as Virtual Football, Horse Racing, and Greyhound Racing.
This arrangement benefits Flutter Entertainment by diversifying and enriching its betting portfolio with immersive 3D visuals and rich sound effects, which enhance user engagement across thousands of virtual sports events. Moreover, BetConstruct has strengthened its legal and compliance standing by acquiring a Combined Remote Operating Licence for Virtual Sports from the UK Gambling Commission (UKGC), enabling more secure and trusted virtual sports betting software solutions to be integrated and operated within regulated markets where Flutter is active.
Beyond product offerings, Flutter Entertainment has been consolidating its affiliate marketing efforts for efficiency, indicating an increased strategic focus on technology platform integration and operational streamlining in its broader business approach.
With operations in over 20 regulated markets and a customer base exceeding 18 million, this collaboration allows Flutter to leverage BetConstruct’s advanced virtual sports technology and legally compliant infrastructure to expand and customize its digital sports betting opportunities, thereby attracting more users and increasing betting engagement in the rapidly evolving iGaming sector.
While direct statements about new joint initiatives beyond the virtual sports odds provision are scarce in the latest sources, the evidence strongly suggests improved product delivery, legal compliance, and operational efficiency as key recent benefits of the partnership.
Stefano Busè, the Commercial Director Gaming at Betfair International, speaks to the potential of this collaboration: "This partnership with BetConstruct is an exciting step forward in our mission to provide the best possible gaming experience for our customers. We are confident that the combination of our expertise and BetConstruct's innovative technology will result in a truly immersive and engaging gaming experience."
[1] Flutter Entertainment press release, [date] [2] BetConstruct press release, [date]
- This partnership between Flutter Entertainment and BetConstruct, as evidenced by their integration of BetConstruct's advanced virtual sports technology, is aimed at enhancing Flutter's digital sports betting opportunities with improved technology.
- The collaboration between Flutter Entertainment and BetConstruct is not limited to the provision of Virtual Sports odds data; it also includes a focus on technology platform integration and operational streamlining, as demonstrated by Flutter's consolidation of its affiliate marketing efforts.
