Tech giant Google launches AI-powered smartphones to challenge Apple's iPhone dominance
Google has unveiled its latest smartphone series, the Pixel 10, marking a significant push against Apple in the tech industry. The new lineup, which includes the Pixel 10 Pro Fold, showcases a variety of AI-focused features designed to enhance user experience.
The Pixel 10 series comes equipped with real-time translation during phone calls and a Camera Coach for photo composition suggestions. These features aim to simplify communication and improve photography for users. The high-end Pro models take it a step further with generative AI integrated directly into the camera, offering advanced capabilities.
The Pixel 10 Pro Fold, a foldable smartphone, offers an additional advantage when unfolded into a tablet. It provides extra screen space for photography, making it ideal for those who enjoy capturing high-quality images. The device also boasts a higher level of dust protection, making it the first foldable phone with such a feature.
Google's tradition of using Pixel phones as showcase devices for demonstrating Android system capabilities continues with the Pixel 10 series. The AI features are not limited to Google's devices but are also being integrated into Android-operated smartphones.
Meanwhile, Apple has announced a delay in the release of a more useful version of Siri, its assistant software. Originally scheduled for 2025, Siri's new version is now slated for spring 2026. The delay is due to critical flaws found in internal testing and the need for a comprehensive overhaul of Siri’s core framework to improve contextual understanding, app integration, and on-device processing.
In recent years, Apple has introduced individual AI features such as those for photos or text editing. However, Google's approach with the Pixel 10 series seems to be more holistic, deeply integrating its AI software, Gemini, into its own Pixel devices and Android-operated smartphones.
The market share of previous Pixel models was low, in part due to Google's efforts to avoid harming its Android partners' businesses. The entry-level model of the Pixel 10 series includes a telephoto camera, which is unusual in this price range, indicating a potential shift in Google's strategy.
Lastly, Google plans to offer health recommendations on the Pixel 4 smartwatch under the Fitbit brand. This move further solidifies Google's commitment to providing comprehensive AI-driven solutions for its users.
With the Pixel 10 series, Google is aiming to challenge Apple's dominance in the tech industry by offering innovative AI-focused features. Whether this strategy will pay off remains to be seen, but one thing is certain: the race for AI supremacy in consumer electronics is heating up.
