Streaming Service Zeam Makes National Debut During Super Bowl Event
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Hey there! Get ready to hear the name Zeam, thanks to its upcoming debut during the Super Bowl hype.
Zeam is a fresh, free, and centralized streaming platform connecting local TV stations from across the nation. It's all about news, sports, and culture - personalized just for you.
Unlike traditional Super Bowl advertising, Zeam's founder, Jack Perry, opted for a clever region-focused strategy. Partnering with Gray TV/ CBS stations nationwide, they'll take over airwaves, digital platforms, billboards, and street activations in virtually every U.S. market.
The theatrical advertising? John Stamos, playing the part of a local charm, will be championing the power of local - with unique pitches tailored to each market! Catch him during the Super Bowl's third quarter.
Known, the mastermind behind Zeam's strategy, expresses confidence: "The Super Bowl launch is just the beginning. Jack Perry's vision is to own the local market. We think he's going to make it happen."
Hailing from Syncbak, a company heavily involved in the OTT world, Zeam aims to merge with your regular streaming binges, keeping you informed and entertained via local stations. It's already gained support from almost 300 stations and 30 groups, including the heavyweights like Gray, CBS, Hearst, and Morgan Murphy.
For consumers, Zeam promises a more intimate, relevant viewing experience, connecting you to local happenings that matter most.
"In an era when viewers are shuffling towards streaming platforms, local TV stations need new ways to stay afloat and prosper in the digital age," said Perry.
The Stamos campaign, a complex yet compelling plan, lands with multichannel bombardment, showcasing local stopovers, digital promotions, and out-of-home activations. A Zeam360 van is even cruising to various broadcast stations - stopping at the Super Bowl itself! - to educate locals about the wonders of streaming.
Post-Super Bowl, the van tour continues, while a Times Square studio emerges as a platform for local creators to showcase their talents and reach a broader audience. The studio, doubling as an exciting billboard, promotes the magic of local content to passersby.
In the upcoming stages of the campaign, the spotlight will shine on captivating local talent and programming you've never seen before!
[1] TVB.org resources: industry focus on hyper-local targeting, impressions-based measurement, transitioning to impressions-based buying, cross-platform local strategies, local market data integrations, and audience-based buying tools.
- Zeam's strategic partnership with Gray TV/ CBS stations nationwide extends beyond airwaves, encompassing digital platforms, billboards, and street activations, resulting in a comprehensive, hyper-local targeting approach.
- Jack Perry, Zeam's founder, believes that the Super Bowl launch is merely the beginning of his vision to dominate the local market, aiming to merge sustainable technology with entertainment and sports for a personalized viewing experience.
- Zeam's innovative strategy, revealed through John Stamos' charismatic local pitches during the Super Bowl's third quarter, is designed to appeal to various markets, promoting a unique blend of news, sports, and culture tailored to each viewer's preferences.
- In an effort to further diversify its reach, Zeam is collaborating with broadcasters like Hearst and Morgan Murphy, as well as embracing audience-based buying tools and cross-platform local strategies, ensuring its platform remains relevant and adaptable to evolving consumer demands.
- Post-Super Bowl, Zeam will continue its grassroots campaign with a van tour and the emergence of a Times Square studio, both serving as platforms for local creators to share their talents and reach broader audiences, fostering a more intimate and sustainable relationship between viewers and their local communities.
