Strategy for Achieving Excellence: Mastering the Art of Balancing Cybersecurity
Cybersecurity and Pro AV: A People-Centric Approach
In the realm of cybersecurity, the common assumption is that it is solely about technology. However, with over two decades of experience as a cybersecurity professional, it is evident that the human aspect plays a more significant role. This is true whether preparing for a live event or delivering a product online or via television.
When designing security measures for such endeavors, understanding the desired and necessary experiences of the content's audience is paramount. The expectations and experiences of individuals will vary depending on factors such as the platform they are using and their involvement in events like sports betting.
It's essential to consider all potential scenarios, recognizing that each lens through which people experience the product will yield unique attack vectors and regulatory requirements, as well as varying expectations regarding privacy.
The Gap Between Enterprise and Stadium Security
It's crucial to acknowledge that enterprise and stadium security strategies cannot be identical. One of the most notable differences lies in the people realm. In enterprise settings, access control is a key part of the security strategy, making it possible to limit entry into the environment, restrict specific devices, and monitor access to sensitive areas.
However, in stadiums, it's not feasible to implement these same security measures when aiming to welcome global audiences. Instead, an elevated level of both physical security and cybersecurity is necessary to meet the specific demands of such environments.
Public users have different expectations regarding website load times and cybersecurity solutions' impacts, and measures put in place should not negatively affect their experiences. In the sports industry, delays caused by improperly implemented cybersecurity controls could lead to legal issues if they impact electronic sports betting.
NDI 6.1: New Tools and Enhanced Security
Collaborating with consultative partners who are both cybersecurity experts and understanding of the business is essential to ensuring a seamless, top-notch experience for users while maintaining robust security measures. These partners can help minimize any latency or delays caused by security controls in sports, where there is less tolerance for the impacts of cybersecurity solutions.
Transparency in Security Measures
Security by obscurity, the notion that not discussing security capabilities prevents bad events from happening, is a flawed approach. People tend to distrust security, technology, and cameras, and being unclear about security measures can be detrimental.
Being transparent about security efforts, while not revealing sensitive information, is advisable. Explanations of the measures in place to protect physical security, credit card transactions, and user experiences can build trust with customers and fans. This transparency can also help discourage connections to unauthorized access points.
Baked-In Security in Stadiums and Beyond
Working with organizations like Madison Square Garden, the NFL, the San Francisco Giants, the University of Texas Moody Center, and more, my team and I have seen firsthand the significance of cybersecurity in shaping the fan experience. By integrating cybersecurity into operations from the outset, organizations can turn it into a competitive advantage.
By evaluating the full spectrum of user interactions (whether in-stadium, online, or at home) and creating solutions that balance security with seamless user experiences, stadiums can offer both safety and an enjoyable experience to attendees. In addition, collaborating with trusted partners who have the expertise to implement transparent and scalable security measures tailored to the unique environment and budget is vital.
Cybersecurity: A Responsibility Impacting Every Touchpoint
Cybersecurity is not just a checkbox; it is a responsibility that affects every aspect of a brand. Prioritizing cybersecurity protects the business and strengthens the trust and loyalty of fans and customers. Don't wait for a breach to reevaluate your approach; act now. Assess risks, develop a strategy, and lead with a commitment to security that sets your organization apart.
- In designing security measures for businesses, stadiums, or live events, it's crucial to understand the unique expectations and experiences of the audience, as these factors can significantly influence the attack vectors and regulatory requirements.
- While enterprises employ access control measures in their security strategies, the same approach cannot always be applied in stadiums due to the need to welcome global audiences. Instead, a heightened level of both physical security and cybersecurity is necessary to meet the demands of such environments.
- In the sports industry, it's essential to work with partners who are both cybersecurity experts and business-savvy, ensuring seamless user experiences while maintaining robust security measures. Furthermore, being transparent about security efforts can help build trust with customers and fans, discouraging connections to unauthorized access points.
