Strategies and Procedures of an External Game Art Production Company
At RocketBrush, a renowned game art outsourcing studio, we follow a systematic and efficient workflow to deliver polished assets for various projects, including 2D, 3D, and animations. Here's an overview of our process:
Art Style Research and Concept Development
Our journey begins with thorough research into the desired art style, tailored to the game's theme, target audience, and creative vision. Concept artists work closely with the creative director or game designers to outline character personalities, story elements, and mood. Initial thumbnail sketches or rough concepts are created to explore different ideas and silhouettes, focusing on composition, anatomical correctness, and expressions without excessive detail[2][4]. This stage is iterative, with sketches being reviewed and refined based on feedback to finalize the visual direction.
Development of Detailed Sketches and Color Exploration
Once promising concepts have been selected, artists create more detailed sketches and begin defining the color palette. Colors are chosen carefully to reflect the character or environment’s personality, mood, and narrative role (e.g., warm colors for energetic characters, cool colors for tranquil settings)[2]. These refined sketches set the foundation for final art production, including the creation of model sheets and turnarounds to ensure consistency across animations and 3D modeling.
Creation and Presentation of Final Art
The finalized detailed concepts move into full production stages where artists produce the polished 2D or 3D assets required for the game. This can include character models, textures, environments, props, and animations. Throughout production, regular reviews with art directors and project leads ensure the work adheres to the agreed style and quality[1][4].
Use and Importance of the Style Guide
A Style Guide is essential throughout this process. It acts as a comprehensive reference document detailing the visual rules of the project — including color schemes, line quality, proportions, lighting, and texture style[3]. For outsourced teams, the style guide ensures consistent artistic quality and coherence across multiple artists and studios, reducing revision cycles and aligning all contributors to the same vision. It minimizes ambiguity and misinterpretation, enabling the seamless integration of outsourced assets into the main project pipeline[1][3].
Collaboration and Quality Control
Communication is key during this stage to adjust the art according to the client’s feedback and requirements. If the client is not 100% satisfied, we are willing to discuss specific issues and make necessary adjustments. The studio stays in touch with the client to collect feedback on the progress during the first milestone. We adhere to quality-control routines throughout the project, with the work-in-progress art undergoing strict quality-control checks by the lead artists and art director before being approved for demonstration to the client[2].
Final Delivery
The final assets are exported in the format chosen by the client and handed over along with the original files in Step 5. The studio offers services for various game genres, including board game art services[6].
By following this streamlined workflow and maintaining strong communication, we can expand our capacity, meet deadlines, and achieve high-quality visual results for our clients[1][4][5]. If you're interested in collaborating with us, feel free to reach out to us through the provided email address for further discussion[7].
- At RocketBrush, our workflow involves using technology to develop a comprehensive Style Guide, which acts as a visual rulebook throughout the art production process, ensuring consistency and coherence among multiple artists and studios.
- In the final stages of production, we use technology to export the polished 2D or 3D assets in the chosen format by the client, and we also offer services for board game art, leveraging technology to cater to a diverse range of game genres.
