Spanish-Language Television Ads Outperform English Counterparts in Ratings
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A new study by EDO has revealed that advertising during Spanish-language TV, particularly football matches, can drive outstanding results for brands. The study, titled the "Spanish-Language TV Outcomes Report," found that a La Liga clash between Mallorca and Barcelona on Spanish-language TV resulted in 751% greater ad effectiveness than the average for SLTV soccer.
The report, available at edo.com/SLTV, highlights how brands like Walmart, Target, Chevrolet, and Miller Lite engage Hispanic audiences through culturally relevant TV campaigns. Laura Grover, senior vice president and head of client solutions at EDO, stated that effective engagement with Hispanic consumers enhances authentic, culturally relevant campaigns.
Ads featuring elements of Latin culture and Hispanic celebrities on Spanish-language TV can outperform the average by as much as 10 times. The study found that advertisers on Spanish-language TV's streaming service ViX have been 29% more effective than their convergent TV average, and wireless brands were 18% more effective.
Streaming in combination with Spanish-language TV significantly increases ad engagement. By investing in Spanish-language media, advertisers can tap into the vibrancy of the growing Hispanic demographic. The opportunities for meaningful connections and business success through Spanish-language media have been highlighted in the study.
The report also found that ads in the Spanish-language media environment outperformed those on English-language TV by 31% in the past year. This performance increase is a 24% rise over the previous period. Spanish-language TV ads have been 31% more effective than English-language TV ads over the past year, and 24% more effective in the prior period.
Spanish-language networks are described as a powerful avenue for brands to authentically connect with Hispanic audiences. Brands that engage authentically with Hispanic audiences through culturally relevant TV campaigns enhance their ad effectiveness. The Senior Vice President at EDO who explained the importance of effectively connecting with Hispanic customers and stated that Spanish-language TV networks are a powerful advertising medium, not just a niche, is not explicitly named in the available search results.
In conclusion, the study underscores the importance of Spanish-language TV for brands looking to engage with the growing Hispanic demographic. By creating culturally relevant campaigns and investing in Spanish-language media, advertisers can boost their ad effectiveness and tap into a vibrant market.
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