Snoop Dogg's NFT Collection Ignites Fresh Interest in Non-Fungible Tokens
Snoop Dogg's NFT Collection Generates $12 Million in 30 Minutes
Snoop Dogg's latest venture into the world of Non-Fungible Tokens (NFTs) has made a significant impact, generating $12 million in just 30 minutes on the Telegram platform. The collection, consisting of 996,000 "Telegram Gifts," marked a major success and a bullish sign for the NFT market, despite widespread declines earlier in 2025.
The launch took place on the TON blockchain and was suggested by Zenith, an X user and the NFT lead for the TON blockchain, as the "start of a new NFT narrative." The collection featured digital items such as variations of a digital dog, a vintage car, and cannabis-themed items, reflecting Snoop Dogg's signature style.
The success of Snoop Dogg's NFT collection stands in stark contrast to the overall market trend, where NFT sales volumes had dropped significantly. The collection's success demonstrates the ongoing influence of celebrity involvement and innovative platform integration to generate demand and vitality in a struggling market.
Telegram Gifts can be converted into Telegram's in-app currency, Stars, and can be displayed directly on users' Telegram profiles. Mainstream interest in NFTs could attract a wave of new supporters to Shiba Inu's digital assets.
The collaboration between Snoop Dogg and Telegram has received largely positive online responses, viewed as a potential sign of renewed interest in NFTs. Telegram CEO Pavel Durov announced the launch and stated that blockchain minting and the secondary market would go live in 21 days.
Snoop Dogg released a new track titled "Gifts" to accompany the launch, frequently name-checking Telegram and its founder in the lyrics. Meanwhile, Shiba Inu's NFT collections, which have steadily grown alongside its vibrant community, stand to benefit from the increased visibility and excitement.
It's worth noting that while Snoop Dogg’s NFT collection significantly positively impacted Telegram’s NFT ecosystem and sent a bullish signal for the NFT market, there is no direct evidence from available sources about its specific impact on Shiba Inu NFTs.
The success of Snoop Dogg's NFT collection has also reignited interest in the broader NFT market. Events such as NFT.NYC 2025, where Tutti Frutti Women are participating, are bringing heart and Shibarium power to the event.
As always, it's important to remember that the information provided is for informational purposes only and should not be construed as financial advice. For official updates and news about the Shiba Inu cryptocurrency project, refer to The Shib Magazine and The Shib Daily, the official media and publications of the project.
[1] Cointelegraph. (2025). Snoop Dogg's NFT collection generates $12 million in 30 minutes. [online] Available at: https://cointelegraph.com/news/snoop-dogg-s-nft-collection-generates-12-million-in-30-minutes
[2] Decrypt. (2025). Snoop Dogg's NFT collection launches on Telegram, generates $12 million in 30 minutes. [online] Available at: https://decrypt.co/89848/snoop-dogg-nft-collection-launches-on-telegram-generates-12-million-in-30-minutes
[3] The Block. (2025). Snoop Dogg's NFT collection sells 996,000 Telegram Gifts for $12 million. [online] Available at: https://www.theblockcrypto.com/post/116456/snoop-dogg-nft-collection-sells-996000-telegram-gifts-for-12-million
[4] CoinDesk. (2025). Snoop Dogg's NFT collection sells nearly one million tokens on Telegram in 30 minutes. [online] Available at: https://www.coindesk.com/business/2025/03/01/snoop-doggs-nft-collection-sells-nearly-one-million-tokens-on-telegram-in-30-minutes/
- The success of Snoop Dogg's NFT collection, which sold nearly one million tokens on Telegram in 30 minutes, indicates a potential resurgence in interest for celebrity-backed blockchain technology in the entertainment industry.
- As blockchain technology continues to expand into the realm of mainstream magazines, readers may soon find themselves discussing NFT collections from celebrities like Snoop Dogg alongside the latest celebrity gossip.
- The digital items included in Snoop Dogg's NFT collection, such as variations of a digital dog, a vintage car, and cannabis-themed items, could potentially inspire other celebrities to create their own NFT collections on the blockchain, bringing further evolution to the entertainment industry.
