Saudi's Halo AI secures $6 million in seed funding for its creator marketing platform
Halo AI, a Saudi-based creator marketing platform, has secured $6 million in a seed funding round, marking a significant step forward in its mission to revolutionize the way brands and creators collaborate.
The round was led by Raed Ventures and Shorooq Partners, with participation from former executives of Snapchat, Microsoft, Airbnb, and Amazon, as well as gaming unicorn investors. This funding round underscores the growing interest in AI-driven solutions for marketing and content creation.
Halo AI's platform leverages artificial intelligence to streamline collaborations, enabling brands to achieve a 97 percent campaign completion rate compared to the industry average of 65 percent, with campaigns going live within 48 hours. This impressive efficiency is made possible by Halo AI's agentic AI, which operates as an intelligent partner in the collaboration process, as stated by co-founder and CEO, Vito Strokov.
The startup was founded in 2024 by Vito Strokov, Rami Saad, and Alex Gadalin, who previously worked at AWS, Meta, and Snapchat. Halo AI has already partnered with regional brands such as Kitopi, ToYou, 1/2M, and Syarah.
With this fresh funding, Halo AI plans to expand into Dubai and Kuwait, followed by other markets across the MENA region, Europe, and North America. This strategic expansion aligns with Saudi Arabia’s National Strategy for Data and Artificial Intelligence, which aims to position the Kingdom as a global AI leader by attracting $20 billion in investments by 2030 and developing a skilled AI workforce.
Tina Daher, Principal at Shorooq, commented that Halo AI's pioneering technology is a game-changer, bringing unmatched precision, scalability, and efficiency to the creator economy. This investment in Halo AI not only supports the startup's growth but also contributes to Saudi Arabia’s broader AI ambitions.
In conclusion, Halo AI's recent funding round marks an exciting development in the world of creator marketing, as the platform continues to leverage AI to address inefficiencies and streamline collaborations. With its expansion into new markets, Halo AI is poised to make a significant impact on the global creator economy.
[1] Source: Halo AI press release [5] Source: Saudi Arabia's National Strategy for Data and Artificial Intelligence
Technology and artificial-intelligence played significant roles in the recent funding round secured by Halo AI, a Saudi-based creator marketing platform. Halo AI's platform utilizes artificial intelligence to enhance collaboration efficiency, offering a 97 percent campaign completion rate compared to the industry average, all achieved within 48 hours, thanks to the platform's agentic AI that operates as an intelligent partner in the collaboration process.
