"Sandisk debunks a prominent storage misconception in the gaming realm"
In the dynamic gaming landscape of India, reliable, high-capacity, and high-speed storage solutions are becoming increasingly essential. Recognising this need, Sandisk, a global leader in storage solutions, is focusing on delivering products tailored for creators and gamers alike.
Subind Kumar, Vice President and Country Manager at Sandisk, recently spoke about the importance of storage in India's burgeoning gaming scene. He highlighted Sandisk's commitment to making high-performance gaming storage accessible to players across the country.
Sandisk's portfolio for creators is designed to deliver high-performance, high-capacity, compatible, and reliable solutions. This focus allows creators and gamers to actualise their aspirations, whether they're mobile gamers or PC enthusiasts.
More people in India are investing in better equipment to improve performance, and Sandisk is meeting this demand. High-capacity microSD cards and portable SSDs are becoming popular among mobile gamers, while high-capacity and high-performance gaming SSDs like the WD_Black SN7100 and SN8100 are favoured by PC gamers.
India is a significant market for Sandisk, and the company plans to introduce new gaming-focused products. Storage plays a pivotal role in defining the gaming experience, reducing load times, enabling faster in-game asset streaming, and delivering smoother gameplay overall.
Sandisk is also working to dispel common myths among gamers. One such myth is that storage is just for saving games. In reality, the right storage can significantly improve performance, a fact that Sandisk is keen to communicate through its campaigns.
The growing streaming ecosystem in India is another factor contributing to strong SSD adoption. Flash storage and SSDs reduce load times, allowing games to boot faster and maps to render seamlessly. This is particularly important for streamers and content creators who need fast data transfer to deliver smooth, uninterrupted content.
Sandisk works with channel partners, system builders, and online stores to reach players in both big cities and smaller towns. The company's vision for gaming is empowerment, delivering purpose-built storage solutions to empower gamers and creators.
India's gaming scene is growing rapidly, driven by affordable smartphones, greater internet penetration, and a young, digital-first population. Modern games are larger and more complex than ever, and they need fast data transfer to run well. Storage isn't just an afterthought; it's a core part of performance.
While Sandisk has not yet announced its next product for the Indian gaming industry, one thing is certain: the company is committed to continuing to launch high-capacity, high-performance, and energy-efficient storage solutions for gamers on all types of devices.
