Technology

Robot determining next fragrance selection for user consideration?

Tech-infused scents are gaining traction among high-end brands and artisanal perfumers, leveraging AI technology. It's likely that AI-enhanced fragrances are already an integral part of many perfume collections. Let's delve into the world of AI and aromas.

, and Administrator

2025 June 13 . 9:24 AM

1 min read

In an era of advancing AI technology, renowned luxury brands and artisanal perfumers are... — In an era of advancing AI technology, renowned luxury brands and artisanal perfumers are incorporating tech-infused scents into their creations. It's possible that you might be sporting one of these innovative fragrances without realizing it. Let's delve into the fascinating fusion of perfume and AI.

Robot determining next fragrance selection for user consideration?

Who - or rather what - will create the next Chanel No. 5? The answer is not a single individual, but a collaborative effort between technology companies, startup innovators, and established fragrance powerhouses embracing artificial intelligence (AI).

In the not-so-distant future, iconic scents may no longer be the exclusive work of highly trained "noses," but instead will emerge from a harmonious blend of human creativity and AI-driven insights.

Leading the charge are AI-driven startups like Osmo, with its recent expansion indicating a strong momentum for AI in perfume creation [4]. Fragrance giants such as Symrise and Unilever are already incorporating AI into their processes, analyzing thousands of perfume formulas and historical data to craft scents tailored to the needs and trends of the market [2][3].

The melding of technology and fragrance doesn't stop there: industry partners like Quinnox are recognized for their GenAI solutions, which accelerate innovation and enhance the customer experience in the perfume industry [1].

The key to the next Chanel No. 5 lies in a marriage of AI's analytical prowess and human creativity. On one hand, AI offers predictive analytics, trend patterns, and novel scent combinations based on vast datasets [2][5]. On the other hand, human perfumers infuse emotion, brand heritage, and storytelling into the final product, ensuring that the magic of legendary fragrances remains intact [5].

Whether it be a novel fragrance from a cutting-edge startup or an update to a classic scent from a venerated house, the "who" behind the next iconic perfume will be a dynamic combination of AI and human artistry.

The "who" behind the next iconic perfume will be a fusion of AI, analyzing trends and offering novel scent combinations, and human perfumers, adding emotion, brand heritage, and storytelling to the final product.
Fragrance giants are integrating AI into their processes, with companies like Symrise and Unilever analyzing historical data to craft scents tailored to the desires of consumers, while startups like Osmo are leading the charge in AI-driven perfume creation.