Revolutionary AI Funding Boost: Unify Receives $40M Series B to Transform Go-To-Market Strategies
Unify Secures $40 Million in Series B Funding to Transform B2B Sales
Unify, an AI-native go-to-market platform, has secured $40 million in Series B funding, led by Battery Ventures, with participation from notable investors such as the OpenAI Startup Fund, Thrive Capital, Emergence Capital, Abstract Ventures, The Cannon Project, and Capital49 [1][2][3].
Founded in 2023, Unify was created to address the frustration with traditional sales tech stacks. The platform is designed to transform B2B sales by helping sales and marketing teams identify buyer intent signals, automate outreach using AI agents, and track performance through intelligent, unified workflows [1][2].
Unify's platform combines prospecting data, AI agents, and email sequencing to surface high-intent leads in real time, orchestrate targeted, personalized outreach campaigns at scale, and automate repetitive sales tasks typically done by humans [1][2][3]. This allows sales representatives to focus on relationship-building and closing deals rather than chasing leads, effectively turning growth into a repeatable, scalable science rather than an art [2][3].
The funding will be used to accelerate product development, expand the customer base, and scale the AI-powered sales platform. Unify's goal is to further refine its AI agents to help more companies build warm outbound pipelines that convert [1][2].
The rise of Unify is a signal for the broader future of work: intelligent automation isn't replacing people, but redefining the role of humans in high-performance systems. AI agents are moving from being assistants to orchestrators of entire workflows, replacing departments of repetitive tasks and shifting human effort to real conversation and relationship-building [1].
Unify's clients, including Airwallex and Flock Safety, have leveraged the platform to drive measurable pipeline expansion and revenue growth, with Unify reporting an eightfold revenue increase over the past year [1][3]. One client, Perplexity, generated $1.7 million in pipeline in just three months using Unify's platform, achieving 3-5x higher response rates with intent-driven triggers instead of cold outreach [1].
In the near future, platforms like Unify will consolidate sales engagement, enrichment, and analytics functions into intelligent, unified layers that learn, adapt, and continuously optimize growth without constant human oversight. The future of sales will be less about managing CRMs and sequences, and more about overseeing intelligent systems that self-orchestrate pipeline generation based on real-time data [1].
As these systems evolve, the entire structure of go-to-market organizations will change, with SDR teams transforming into smaller, more strategic units supported by autonomous workflows. AI agents are mimicking the judgment, timing, and adaptability of experienced professionals at scale [1].
Unify's Series B funding round is a testament to the company's growth momentum and vision. The funding round, completed in July 2025, follows a $12 million Series A raised just nine months prior [1][2]. Battery Ventures, which led the funding round, has a history of backing transformational go-to-market platforms [1].
In summary, Unify's $40 million Series B funding enables it to further develop its AI-native solutions that transform the B2B sales landscape by automating lead identification and outreach, scaling personalized campaigns, and improving sales efficiency through intelligent workflows powered by AI agents [1][2][3]. Unify is spearheading a shift from traditional outbound sales to intelligent, signal-driven workflows in the B2B world, creating the foundations of a new operational discipline where data, signals, and agents converge to deliver not just scale, but smart, sustainable growth.
[1] Unify. (2025). Press Release: Unify Secures $40 Million in Series B Funding. Retrieved from https://www.unify.com/press/unify-secures-40-million-in-series-b-funding
[2] VentureBeat. (2025). Unify raises $40 million in Series B funding to transform B2B sales with AI. Retrieved from https://venturebeat.com/2025/07/15/unify-raises-40-million-in-series-b-funding-to-transform-b2b-sales-with-ai/
[3] TechCrunch. (2025). Unify raises $40 million to help sales teams identify and engage high-intent leads with AI. Retrieved from https://techcrunch.com/2025/07/15/unify-raises-40-million-to-help-sales-teams-identify-and-engage-high-intent-leads-with-ai/
The funding will be utilized to refine Unify's AI agents, with the goal of helping more companies construct warm outbound pipelines that convert, demonstrating the platform's commitment to leveraging artificial-intelligence technology to transform B2B sales.
With the development and improvement of AI-powered sales platforms like Unify, the future of work is moving towards intelligent automation, where artificial-intelligence agents orchestrate entire workflows, replacing repetitive tasks and allowing humans to focus on building relationships and closing deals.
