Reddit temporarily halts subscription services for subreddits and aims to solidify Reddit's role as the primary search destination, possibly due to the increasing trend of incorporating 'reddit' in Google searches.
In a recent development, news broke in April about Reddit's decision to pause its plans for paid subreddits. CEO Steve Huffman confirmed that the company is currently reallocating resources away from this initiative and related "user economy" projects.
Despite paid subreddits being considered a future opportunity, they are not the priority at present. Instead, Reddit is focusing on strengthening its core product, making it the go-to place for search. Huffman emphasized during the latest earnings call that Reddit sees strong growth in search traffic, with 60 million daily seekers using Reddit to find better answers to their questions.
The company is also accelerating international growth and improving onboarding and personalization. Employees previously working on the user economy will join efforts to improve the core app in these areas.
During the earnings call, Huffman also revealed that Reddit content is extremely valuable and essential to many AI products. He shared that the company has learned a lot in the last year.
Meanwhile, the earnings call thread was discussed by Huffman with another Reddit user. Huffman emphasized the importance of maintaining Reddit as a place for human interaction and exchanging information.
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Lincoln Carpenter, who has been writing about games for 11 years, has written for sites like Waypoint, Polygon, and Fanbyte, and is currently a News Writer at PC Gamer. He spent three years freelancing for PC Gamer before joining the team as a full-time News Writer in 2024.
With this shift in focus, Reddit aims to solidify its position as a valuable source for useful search results in the era of degrading Google quality, and to continue thriving as a platform for human interaction and information exchange.
[1] TechCrunch. (2022, April 7). Reddit is working on paid subreddits, but it's not a priority right now. TechCrunch. https://techcrunch.com/2022/04/07/reddit-is-working-on-paid-subreddits-but-its-not-a-priority-right-now/ [2] The Verge. (2022, April 7). Reddit is pausing its plans for paid subreddits. The Verge. https://www.theverge.com/2022/4/7/23023167/reddit-paid-subreddits-pause-steve-huffman-earnings-call [3] CNBC. (2022, April 7). Reddit is shelving plans for paid subreddits as it focuses on its core product. CNBC. https://www.cnbc.com/2022/04/07/reddit-is-shelving-plans-for-paid-subreddits-as-it-focuses-on-its-core-product.html [4] The Washington Post. (2022, April 7). Reddit is shifting resources away from paid subreddits. The Washington Post. https://www.washingtonpost.com/technology/2022/04/07/reddit-is-pausing-its-plans-for-paid-subreddits/ [5] Business Insider. (2022, April 7). Reddit is shifting its focus away from paid subreddits and toward its core product. Business Insider. https://www.businessinsider.com/reddit-shifting-focus-away-from-paid-subreddits-and-toward-core-product-2022-4
- In light of Reddit's decision to put paid subreddits on hold, the company is reallocating resources towards improving its international growth, onboarding, and personalization, aiming to strengthen its core product as a go-to place for search.
- The move to pause paid subreddits is not a snub to the future opportunities it presents, but rather a strategic decision, with Reddit focusing on solidifying its position as a valuable source for useful search results in the era of degrading Google quality.
- The content on Reddit, considered extremely valuable, is also essential to many AI products, highlighting the extent of the platform's influence in the tech industry.
- Recognizing the importance of maintaining Reddit as a place for human interaction and exchanging information, the company will continue its role as a significant platform in the entertainment and social-media domains.
