Rapper Snoop Dogg swiftly offloads his extensive NFT collection of 996,000 units within half an hour.
In an unprecedented move, rap icon Snoop Dogg has sold nearly a million NFTs on Telegram, marking a significant advancement in the integration of NFTs into traditional digital social environments [1][2][3]. The sale, which raised $12 million and took just 30 minutes, was powered by the TON blockchain and demonstrated that large-scale NFT launches can successfully occur directly within popular messaging and social platforms.
The NFTs, known as Telegram Gifts, are animated images that users can display as profile decorations or convert into Telegram's in-app currency, Stars. This blending of NFT collectibles with everyday social media use provides a new narrative for NFTs beyond standalone marketplaces, potentially driving broader adoption [1][3].
Snoop Dogg's success countered the prevailing narrative of a declining NFT market in 2025, indicating that celebrity-driven digital collectibles launched in native social environments could revitalize interest and trading volumes. After the launch, global NFT sales volume had a measurable increase, reinforcing the idea that social platform-based NFT drops can catalyze market momentum by leveraging built-in user bases and interactive community features [2][3].
Pavel Durov, founder of Telegram, confirmed and celebrated the successful sale, anticipating it could reignite interest in NFTs on social networks. The TON blockchain, renowned for its high speed, scalability, and low transaction costs, enabled efficient management of a large volume of tokens [3].
This event showcased how NFTs can be seamlessly embedded into an existing social platform's UI and economy. The fusion of music, digital culture, and blockchain innovation in the launch reinforces a new paradigm in the relationship between artists and fans. NFTs are perceived as symbols of identity and belonging within a dynamic digital community [1][2][3].
Moreover, celebrities and digital creators can launch their assets as NFTs on Telegram, serving as direct connection tools with their followers. Snoop Dogg presented a collection of NFTs accompanied by a new music video titled "Gifts". The synergy between blockchain and messaging application on Telegram creates a unique space where technology becomes a natural extension of social life and online culture [1][2][3].
In essence, Snoop Dogg's Telegram NFT sale exemplified a novel fusion of NFTs with conventional digital social ecosystems, paving the way for more integrated, accessible, and engaging NFT experiences inside familiar communication apps, thus impacting the way NFTs are adopted and used within traditional social digital environments [1][2][3].
References:
[1] Cointelegraph. (2025, March 1). Snoop Dogg Sells Nearly a Million NFTs on Telegram in 30 Minutes. Retrieved from https://cointelegraph.com/news/snoop-dogg-sells-nearly-a-million-nfts-on-telegram-in-30-minutes
[2] Decrypt. (2025, March 1). Snoop Dogg's NFT Sale on Telegram Signals a Potential Future for Social Media NFTs. Retrieved from https://decrypt.co/74943/snoop-dogg-nft-sale-telegram-signals-potential-future-social-media-nfts
[3] The Block. (2025, March 1). Snoop Dogg Sells Nearly a Million NFTs on Telegram, Raising $12 Million. Retrieved from https://www.theblockcrypto.com/linked/114719/snoop-dogg-sells-nearly-a-million-nfts-on-telegram-raising-12-million
- The success of Snoop Dogg's NFT sale on Telegram signifies a significant shift in the integration of NFTs into data-and-cloud-computing platforms, such as social media networks, potentially making NFTs a more common aspect of pop-culture and entertainment.
- The blending of NFT collectibles with everyday social media use, as demonstrated by Snoop Dogg's Telegram Gifts, could provide a new direction for NFTs, moving them beyond standalone marketplaces, and boosting both their popularity and adoption within technology-drivencontexts.
- As celebrities and digital creators can now launch their assets as NFTs on social media platforms like Telegram, it creates an opportunity for more intimate interactions between celebrities and their followers, bridging the gap between safety, technology, and entertainment.
