Racing data giants strike groundbreaking merger agreement in live horse racing industry
World's Largest Horse Racing Data Provider Expands Coverage
TripleSdata and Total Performance Data, two prominent horse tracking companies in Australasia, have announced a strategic merger to form PT Total Performance Data Ltd. This move will extend their live horse racing performance data distribution network to more than 100 tracks worldwide.
The merger aims to create a global leader in racing data, providing live and post-race data from over 100 racetracks across 11 countries, available 365 days a year. Some of the most prestigious races, including The Breeders' Cup, The Saudi Cup, and The Dubai World Cup, will be included in their tracked race days, totaling over 5000 events annually.
Racing enthusiasts will soon have access to live and post-race tracking data, enabling them to evaluate the performances of elite thoroughbreds. Additionally, the unique automated in-play odds developed by Total Performance Data will be available for betting on these prestigious events across all racecourses worldwide.
For TPD, the merger represents a significant step towards generating new income streams for racetracks, with over £50 million currently bet on their in-play odds. Key industry players like Entain, Sky Bet, William Hill, Bet Victor, and Boylesports already leverage their fully automated and AI-inspired live odds.
Carlos Santo and Sebastian Scholz, founders of tripleSdata, will join TPD's Board to contribute to the day-to-day management of a team of over 40 professionals operating in London and Sydney. Brad Higgins will spearhead APAC sales efforts while John McBroom leads global sales initiatives. Growth is expected in various areas, including artificial intelligence, machine learning, and sensor fusion, further enhancing racing insights.
According to Will Duff Gordon, CEO of TPD, the merger brings together two determined teams dedicated to pushing the boundaries of technology in the racing and wagering industries. Over 12 time zones and five continents will now transmit live racing action 24/7, thanks to partnerships with key racing authorities and operators, including Arena Racing Company, Equibase, Sky Sports Racing, At The Races, Emirates Racing Authority, Ascot, Australian Turf Club, Racing New South Wales, Racing Queensland, Racing Victoria, Racing South Australia, and Singapore and Auckland Thoroughbred Racing.
The combined company aims to engage a new generation of data-driven sports fans by offering insightful racing data, making the sport more attractive and betting more enjoyable. With multiple updates per second on speed, position, and stride, TPD and its partners remain committed to improving transparency in horse racing.
Eamonn Wilmott, TPD's Chairman, praised the merger as an evident fit, highlighting the shared passion for the future of racing and the commitment to driving revenues back into the sport. TPD and tripleSdata have demonstrated a strong collaboration throughout the deal, making the partnership attractive and laying the groundwork for a successful future together.
- The strategic merger between TripleSdata and Total Performance Data, aimed at creating a global leader in racing data, includes live and post-race data from over 100 racetracks worldwide, which caters to the fintech sector of sports-betting, particularly in horse-racing.
- In the realm of data-and-cloud-computing and technology, the combined company, PT Total Performance Data Ltd, will offer unique automated in-play odds for betting on prestigious horse-racing events like The Breeders' Cup, The Saudi Cup, and The Dubai World Cup.
- Notably, the merger intends to engage a new generation of data-driven sports fans by providing insightful racing data, thereby making the sport more attractive and betting more enjoyable, thus contributing to the finance industry.
- This collaboration between TripleSdata and Total Performance Data, driven by a shared passion for the future of racing and commitment to driving revenues back into the sport, is predicted to foster growth in areas like artificial intelligence, machine learning, and sensor fusion, further cementing their position in the fintech industry.
