Provital's Vitaoils Plus & Repair Harness Sunflower Oil for Natural Hair Care
Provital's CareMotives line introduces Vitaoils Plus and Vitaoils Repair, innovative hair care products that harness the power of sunflower oil. These products cater to the growing demand for eco-friendly and natural hair care solutions, offering active repair and moisture maintenance.
Sunflower oil, the key ingredient in these formulas, is favoured by consumers who prioritise both personal health and environmental sustainability. A significant 55% of British consumers prefer products with minimal plastic packaging (Mintel/Lightspeed, 2019). The demand for protective hair care claims has surged, particularly among young men, with a 19% increase in interest (Mintel). However, only 7.6% of male hair care product launches in 2019 included such claims, indicating a gap in the market that Provital's Vitaoils aims to fill.
Sunflower oil's anti-inflammatory properties make it an excellent choice for hair care. It reduces dandruff and soothes the scalp, as demonstrated by Himalaya's Dreams ayurvedic hair oils. The oil's high hydration levels leave hair softer and easier to manage. This aligns with the growing interest in natural and organic hair products, with 64% of German consumers seeking to avoid unnecessary chemicals (Mintel, 2018).
Consumers are increasingly concerned about atmospheric pollution's effects on their hair, with 11% of city-dwelling women expressing specific worry (Mintel, 2019). Sunflower oil's intense antioxidants, including vitamin E, sesamol, and oleic acid, prevent breakage and promote hair growth (Rele et al, 2004). Its versatility makes it an ideal ingredient for combining with hydrating solid shampoos, further appealing to eco-conscious consumers.
Provital's Vitaoils Plus and Vitaoils Repair offer a natural, eco-friendly solution for consumers seeking protective hair care. By harnessing sunflower oil's unique properties, these products cater to the growing demand for sustainable and effective hair care solutions.
