Private Equity Firm Shamrock Capital Commits Funds in Immersive Marketing Agency DE-YAN
Investment in DE-YAN by Shamrock Capital
Tech-savvy experiential consultancy DE-YAN scored a hefty investment from Shamrock Capital, details of which remain under wraps. This Los Angeles-based private equity firm, renowned for its portfolio in communication, content, education, entertainment, marketing, media, and sports, has added DE-YAN to its list of owned assets, which includes ADWEEK.
Established by Dejan Jovanovic in 2014, DE-YAN has grown from a niche boutique studio to a globally recognized consultancy known for its sleek, technology-driven live experiences. With clients including Google, KidSuper, La Mer, Lemme, Meta, the National Basketball Association, and even professional basketball player Jimmy Butler (for his December 2021 launch, BIGFACE), DE-YAN's multidisciplinary studio model encompasses architecture, in-house design, motion, production, and technology.
According to Jovanovic's statement, the agency's focus has always been on achieving harmony across disciplines, rather than creating the restrictive silos that stifle creativity. Despite the swirling buzz about their work, specific background details or service offerings from DE-YAN remain scarce. They can be contacted directly, or you might find detailed insights into their projects on their official website, should it be available.
In light of the limited search results, DE-YAN appears to be centered around innovative, experiential projects, although comprehensive information about their service offerings or clientele is not readily available from the search data. For a more comprehensive understanding, it would be beneficial to seek information directly from DE-YAN or visit their official website. Finding reviews, articles, or industry reports about DE-YAN's work in experiential marketing or similar fields could offer additional insights.
- Shamrock Capital, known for its investments in various sectors like finance, business, technology, and media, has recently injected capital into Dejan Jovanovic's consultancy, DE-YAN.
- The deal has added DE-YAN, a globally recognized consultancy specializing in technology-driven live experiences, to Shamrock Capital's asset portfolio, which already includes ADWEEK.
- With Dejan Jovanovic at the helm, DE-YAN has grown from a small studio to a multidisciplinary agency, serving clients such as Google, Jimmy Butler, and the National Basketball Association.
- Given DE-YAN's focus on harmonizing disciplines rather than creating restrictive silos, their service offerings and specific background details remain somewhat elusive, with more comprehensive information found in their official website or through direct contact with the agency.
- In the realm of experiential marketing, DE-YAN seems to be a pioneer in innovative projects, though a thorough understanding of their service offerings or complete clientele requires further investigation, such as seeking information from the agency or exploring industry reports and reviews.
