Polestar's 'Beyond the Road' Series: Lewis Hamilton & Arctic Adventures
Polestar has launched a new series, 'Beyond the Road', showcasing diverse stories of its owners. One standout episode features Formula One champion Lewis Hamilton, who will also introduce the Polestar 3's standby mode. Another captivating tale is that of Gordon Ramsay, a Polestar enthusiast who spontaneously embarked on an Arctic adventure.
The 'Beyond the Road' series takes viewers on a global journey, from California where a UX designer shares their story, to above the Arctic Circle where a real estate agent recounts their experience. An app developer's world travels and an award-winning designer's journey in Stockholm also feature in the series.
Gordon Ramsay, a Polestar owner, found himself in Jokkmokk, Sweden, for the Polestar Arctic Experience. His decision was impulsive, driven by a desire for something extraordinary. Ramsay's personal style, a blend of mid-century modern and Scandinavian influences, is reflected in his choice of vehicles. He admires Nordic brands and prefers sedans, which led him to select the Polestar 2. Ramsay is now eagerly anticipating the release of the Polestar 3.
The 'Beyond the Road' series offers a glimpse into the lives of Polestar owners worldwide, with each episode telling a unique story. Lewis Hamilton's involvement in the Polestar 3's standby mode and Gordon Ramsay's Arctic adventure are just two of the captivating tales featured in this engaging content series.
