Playson's Winning Streak in the Brazilian iGaming Scene
Playson boosts influence in Brazil through partnership with KTO
Playson, the digital gaming maestro, is shaking things up in a big way, making a solid move in the tackling the Brazilian iGaming market.
The latest round of Playson's global conquest sees them partnering up with KTO, a heavyweight local operator, to distribute an array of top-notch gaming content across Brazil. This partnership is powered by Bragg HUB, the delivery solution that makes it easy for KTO to tap into an impressive selection of player-focused games.
Playson Scores Big in Brazil with KTO
This strategic move means Playson has set its sights on the Brazilian market, aiming to establish a robust presence and keep players hooked with a whole slew of top-notch games.
Cristhian Zito, Sales Manager at Playson, can't hide his excitement:
"We're stoked to bring our game-changing games to the Brazilian crowd via KTO, expanding our reach in this buzzing market. We reckon our games will genuinely resonate with KTO's player base, bolstering our standing in the region."
KTO is just as stoked about this team-up. Bart Lodder, the man in the know, is convinced Playson will be a perfect fit for the operator's expanding collection of games.
Playson's titles have earned a solid rep for their jaw-dropping visuals and high-octane playing experience, says Lodder. As a result, he's confident this collaboration will be exactly what KTO needs to take its gaming experience to new heights.
"With this integration, we're stepping up the game for players in an intensely competitive market," Lodder concluded.
In the meantime, Playson is far from being idle. With a global, adventure-seeking strategy, they've made massive gains in various markets around the world, including teaming up with Light & Wonder and strengthening their presence in the UK with Betfair and Paddy Power.
Playson also made a play in Europe with Lottoland, adding their powerhouse suite of games to the operator's offering, featuring crowd-pleasers such as Legend of Cleopatra Megaways, Sunny Fruits 2: Hold and Win, and Fire Coins: Hold and Win.
Fun Facts
- Did You Know? "King of the Sky: Hit the Bonus" and "3x Catch" are among the games now available to a broader Brazilian audience thanks to the KTO partnership.
- Insight: Playson's collaboration with KTO not only boosts the company's reach but also fits into the broader trend of iGaming providers clamoring for a share of the Brazilian market.
Image credit: Playson
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[2] CalvinAyre. (n.d.). Playson signs partnership deal with KTO. [online] Available at: https://calvinayre.com/2023/01/03/gambling/playson-signs-partnership-deal-with-k-to/ [Accessed 12 Feb. 2023].
[3] Yogonet. (n.d.). Playson enters Brazil through content collaboration with KTO. [online] Available at: https://www.yogonet.com/international/noticias/2023/01/03/45146-playson-enters-brazil-through-content-collaboration-with-kto/ [Accessed 12 Feb. 2023].
[4] CasinoBeats. (n.d.). Playson expands in the Brazilian market through deal with KTO. [online] Available at: https://www.casinobeats.com/news/playson-expands-in-the-brazilian-market-through-deal-with-kto/ [Accessed 12 Feb. 2023].
[5] GamingAmerica. (n.d.). Playson lashes out into Brazil via recent partnership. [online] Available at: https://gamingamerica.com/2023/01/03/playson-lashes-out-into-brazil-via-recent-partnership/ [Accessed 12 Feb. 2023].
The gaming industry giant, Playson, intends to enhance its presence in the Brazilian market by partnering with KTO, a local operator, to distribute their captivating games. This move signifies Playson's exploration of the potential for synergy between their gaming content and the thriving Brazilian market, which carries a whiff of gambling exploits.
Playson's partnership with KTO not only extends their reach but also echoes a broader trend in the iGaming sector, as providers vie for a piece of the lucrative Brazilian market, fortified by technology that ensures seamless delivery of games to players.
