Pinterest's AI-Powered Visual Search Revolutionizes Shopping
Pinterest has transformed its visual search experience, integrating AI for a more intuitive product discovery process. The platform is now an 'AI-enabled shopping assistant', offering new ways for brands to grow and measure success.
Pinterest is rolling out 'where-to-buy' links for U.S. advertisers in the coming weeks. This feature, available through Pear Commerce or MikMak, connects users directly to multiple retailers with products in stock. Preliminary tests revealed higher user engagement and stronger campaign performance compared to external landing pages.
The platform has also partnered with Instacart to introduce shoppable Pinterest ads. Users can now buy products directly from Pinterest ads via Instacart, further streamlining the shopping experience.
Pinterest's enhanced visual search and 'where-to-buy' links are set to revolutionize the shopping experience for users and advertisers alike. By connecting inspiration to lower-funnel action, Pinterest is unlocking new ways for brands to grow and measure success.
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