Philips Home Appliances Taps Droga5 London as Their Global Creative Agency
Philips Domestic Appliances secures services of Droga5 London as global advertising partner
Philips, a leading manufacturer of domestic appliances, has tapped Droga5 London, the UK operation of creative agency Accenture Song, to spearhead its advertising efforts worldwide. The three-year contract, which commences immediately, aims to help Philips achieve its vision of transforming houses into homes.
In 2021, Philips' domestic appliances division was acquired by global investment firm Hillhouse Investment for approximately $3.07 billion (3 billion euros). This partnership with Droga5 London marks a pivotal move for Philips, as the agency will take on the strategic, creative, and sustainable duties across various product portfolios, including kitchen appliances, coffee, air, garment, and floor care units. The digital and cultural expertise of Droga5 London will be instrumental in promoting Philips products in over 100 countries.
The account previously handled by Dept is now in Droga5 London's hands, who will build on its short-term collaboration with the brand. Droga5 London's approach to advertising has been characterized by leveraging data, technology, and human insight to craft narratives that resonate with global audiences.
The collaboration aligns with Philips' dedication to sustainability and thus, it can be anticipated that this commitment will find expression in the advertising strategy. The partnership aims to bring something fresh and innovative to the home appliance sector, with the focus on advertising that is inventive, global in its reach, and underscored by a foundation of human truths.
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In alignment with Philips' recent acquisition by global investment firm Hillhouse Investment, Droga5 London has taken over the account for Philips' domestic appliances division, marking a strategic shift in the company's business. As part of the collaboration, the innovative advertising agency will leverage technology to create campaigns for various product portfolios, combining finance, business, and technology for a global impact.
