Partnership has been established between Enteractive and BVGroup
In an exciting development for the iGaming industry, Enteractive, a specialist in player reactivation services, has teamed up with BVGroup, a leading operator known for its BetVictor sports betting brand. This collaboration aims to increase the overall efficiency of BVGroup's marketing activities across their diverse portfolio of brands and geographic territories.
The new partnership is part of BVGroup's broader push to optimize player lifecycle management, particularly as they launch and expand brands like Betano in competitive markets such as the UK. The focus of the collaboration is on converting non-funded registrations and reactivating dormant players, a strategy that Enteractive employs through direct player outreach, customized incentives, regulatory compliance focus, and data-driven targeting.
Enteractive's services are being provided for a like-minded iGaming company that values tapping into all potential player revenue channels. Brent Almeida, CCO of BVGroup, finds Enteractive to be the ideal collaborator for engaging specific player segments. He emphasizes, "Enteractive's expertise in increasing engagement among inactive or unverified users helps operators boost their active player base and revenue."
The collaboration between Enteractive and BVGroup has already been recognised as Best Service Provider at the Global Gaming Awards London in 2023. The results from such collaborations typically are improved conversion rates of non-funded accounts to funded, active players, higher reactivation rates of dormant players, and enhanced customer lifetime value due to sustained engagement after initial reactivation.
Moreover, the collaboration secures incremental revenue from untapped segments within BVGroup. Andrew Foster, CBO of Enteractive, believes the partnership will enhance BVGroup's roster of active and depositing players. The campaigns aim to convert registered non-funded accounts and reactivate dormant segments, leveraging the power of BVGroup's brand portfolio.
BVGroup's new name acknowledges its heritage and signifies its status as a multi-brand gambling operator and B2B technology solutions provider. The company adopts a comprehensive view of their business, ensuring that reactivation efforts comply with regulatory standards, thus maintaining operator licenses and trust.
Enteractive has established partnerships with other operators such as Spinwise, Coolbet, and BetCity, making this collaboration yet another testament to their success in the iGaming industry. With this strategic alliance, both Enteractive and BVGroup are poised to make significant strides in enhancing player engagement and driving revenue growth in the competitive iGaming market.
The new collaboration between Enteractive and BVGroup, acknowledged in the Global Gaming Awards London, aims to leverage technology for sports betting by optimizing player lifecycle management for increased efficiency and revenue. This partnership focuses on tackling non-funded registrations and reactivating dormant players, a strategy that emphasizes direct player outreach, customized incentives, regulatory compliance, and data-driven targeting.
