Partnership between RubyPlay and Rush Street Interactive expands, enabling RubyPlay's entry into Delaware
Rush Street Interactive, one of the most respected online casino operators in the United States, has partnered with RubyPlay, a B2B iGaming development studio, to bring over 20 of RubyPlay's engaging slot titles to players in Delaware.
This marks RubyPlay's first launch in Delaware following their earlier debut in New Jersey earlier this year. The collaboration between the two companies highlights Rush Street Interactive's continued trust in RubyPlay's ability to deliver compelling content.
"We are thrilled to expand our partnership with RubyPlay," said Richard Schwartz, CEO at Rush Street Interactive. "Their innovative slot titles have been a hit with our players in New Jersey, and we are excited to bring them to our growing player base in Delaware."
RubyPlay's slot titles, such as Immortal Ways® Diamonds SE, Diamond Explosion® Patriots, and Immortal Ways® Buffalo, blend the studio's signature mechanics with localized themes designed to resonate with a US audience. This approach has been successful in engaging players and driving retention.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed his excitement about entering a second US state. "We are delighted to partner with Rush Street Interactive to bring our games to Delaware," he said. "Our content has already resonated well with BetRivers players in New Jersey, and we are confident that Delaware players will find our slot titles engaging."
The expansion in Delaware is a key milestone in RubyPlay's US expansion strategy. The company aims to enter multiple regulated iGaming states, leveraging partnerships with established operators like Rush Street Interactive to ensure a strong foothold in these markets.
"Our strategy is to collaborate with premium operators to deliver high-quality content that resonates with players in each region," said Loz. "We believe this approach will enable us to achieve sustainable growth in regulated US iGaming markets."
Rush Street Interactive, Inc. (NYSE: RSI) operates BetRivers.com in Delaware, and players can now access RubyPlay's slot titles through this platform. The company is excited to showcase RubyPlay's games to their growing player base in the state.
[1] Rush Street Interactive Press Release - RubyPlay Expansion in Delaware
[2] RubyPlay Press Release - Delaware Market Entry
[3] Rush Street Interactive - Delaware Online Casino
[4] RubyPlay - About Us
[5] Rush Street Interactive - Company Overview
- The collaboration between Rush Street Interactive and RubyPlay signifies not only a expansion of their partnership in the United States but also a strategic move by RubyPlay to deliver their innovative slot titles across multiple regulated iGaming states, using partnerships with established operators like Rush Street Interactive to ensure a strong foothold.
- With the launch of over 20 engaging slot titles in Delaware, Rush Street Interactive is strengthening its commitment to providing its growing player base with high-quality content, reinforcing its belief that collaborating with premium studios like RubyPlay will enable sustainable growth in regulated US iGaming markets.
