Olympic Legacy Includes Significant Contact Database
London 2012 Legacy Contact Database Transferred to Sport England, Sport UK, and London & Partners
The London Organising Committee of the Olympic and Paralympic Games (LOCOG) has transferred its digital legacy contact database to three key organisations: Sport England, Sport UK, and London & Partners. This move is part of a broader strategy to maintain and extend the impact of the London 2012 Games beyond the event itself, focusing on promoting sports participation, community engagement, and leveraging London’s enhanced global profile.
The transfer of the digital legacy, which includes contact lists, enables these organisations to continue engaging with stakeholders, sports clubs, volunteers, and participants inspired by the Olympics. This ongoing communication is crucial for sustaining momentum in sport development and public engagement.
Sport England, one of the sports promotion bodies receiving the database, has committed to operating it on a not-for-profit basis and remaining faithful to LOCOG’s approach. London & Partners, the city’s official promotional agency, will use the contacts for tourism, business, and cultural promotion linked to the Games’ legacy.
Anyone on the database has the option to opt out if they do not wish to receive newsletters from the organisations with access to the database. LOCOG has assured its fans that their data won’t be sold on, a promise reiterated by Sport England’s chief executive Jennie Price.
The group of organisations taking the fan base forward is at the epicentre of sport, culture, and volunteering. The current size of LOCOG’s contact database stands at 5.3 million contacts, offering a vast network for these organisations to tap into.
LOCOG's chair, Lord Sebastian Coe, expressed delight about continuing to keep the fans informed and involved in the legacy of the games. He mentioned that the public can expect great opportunities for everyone to enjoy over the next 10 years.
The Information Commissioner’s Office advised LOCOG that it needed to receive informed consent for the data to be reused. LOCOG worked closely with the Information Commissioner’s Office for full compliance in data protection regulations covering the transfer.
The digital legacy contact database transfer serves the purpose of maintaining and extending legacy impacts by equipping these key organisations with vital data to continue engagement, sport promotion, and city marketing related to the London 2012 Olympics. However, specific details about the contents or size of the digital legacy contact database, the exact date or technical nature of the transfer, and formal agreements governing the transfer or data use policies are not explicitly detailed in the provided results.
[1] The broader legacy framework discussed emphasizes transparent, early community engagement and adaptable digital assets that align with long-term urban and social goals, which the transferred database would support as part of ongoing legacy management. If you need information on the technical, legal, or operational details of the transfer, such data may reside in official London 2012 legacy reports or internal communications from Sport England, Sport UK, or London & Partners, which are outside the scope of the current search results.
Sports England, one of the recipients of the digital legacy database, will utilize it to promote sports on a not-for-profit basis, remaining loyal to LOCOG's original approach. London & Partners, the city's promotional agency, aims to use the contacts for tourism, business, and cultural initiatives tied to the Games' legacy.
