Octoplay collaborates with Danske Spil for content delivery
Octoplay Bolsters European Presence with Danske Spil Partnership
Following its strategic expansion plan, iGaming supplier Octoplay has entered a content partnership with Danske Spil, Denmark's state-owned gambling firm. This collaboration, effective as of May 28, 2025, will enable Octoplay to broaden its reach in Denmark and strengthen its presence across the Nordic region.
Octoplay is set to enrich Danske Spil's offerings by contributing its acclaimed collection of player-preferred games. Titles such as "Coin Bang Bang Hold & Win," "Buffalo Smash Supercharged," and "Savannah Gold: Coin of the Wild" are among the options that will be available to Danske Spil players.
In a statement, Octoplay's Director of Business Development, Ralitsa Georgieva, expressed her enthusiasm about the collaboration, recognizing Danske Spil as one of Denmark's top-tier operators and a valuable opportunity to extend Octoplay's European reach.
"Collaborating with Danske Spil is a strategic move that supports our ambition to secure direct partnerships with leading operators in each market we enter. With their extensive reach and widespread recognition, Danske Spil offers an excellent platform to display our premium content to Danish players," Georgieva said.
Similarly, Danske Spil Senior Games & Analytics Manager, Simon Hoffmann Riis, welcomed the collaboration and saw it as an opportunity to enhance his company's local content portfolio.
"We greatly value Octoplay's data-driven approach to creating high-quality content, which complements our commitment to delivering the most engaging and responsible entertainment experience to Danish players," Riis commented.
In recent months, Octoplay has shown an aggressive approach to market entry and collaborative efforts. The company has teamed up with Svenska Spel in Sweden and developed tailor-made games for Flutter Entertainment across several regulated European territories.
Octoplay's portfolio effectively serves Europe and North America, with recent introductions like the "Jackpot Blitz" feature with Begum Ontario in Canada and a fourth bespoke game for Flutter Entertainment. The company's continued commitment to regulated markets and responsible gaming practices positions it for further growth across Europe.
In light of its strategic expansion and aggressive approach to market entry, Octoplay aims to broaden its reach beyond Europe by introducing its premium gaming content to smartphone users. By leveraging technology to develop gadget-friendly iGaming solutions, Octoplay aims to capture the growing market of mobile gamblers, with potential offerings such as "Coin Bang Bang Hold & Win" playable on smartphones.
