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OBER BAU GmbH Uses Matomo for Website Analysis with User Consent

OBER BAU GmbH improves your experience with Matomo. Learn how your data helps shape the website.

,   and  Administrator
1 min read
This picture is clicked inside the room. In this picture, we see a table on which laptop, speaker,...
This picture is clicked inside the room. In this picture, we see a table on which laptop, speaker, monitor, keyboard, ball, mouse, scanner and papers are placed. In the left bottom of the picture, we see a table on which electronic goods are placed. Behind that, we see a wall on which charts and posters are pasted.

This website, operated by OBER BAU GmbH under Adrian Ober's leadership at Schweizertalstraße 12, 1130 Vienna, Austria, employs the web analytics service Matomo for usage analysis and optimization. User consent, as per Art. 6 (1) a) GDPR and § 25 (1) TTDSG, serves as the legal basis for this processing.

Upon visiting the site, the 'matomo.js' script initiates, setting a cookie named 'matomoTracking'. Matomo subsequently generates a unique fingerprint, combining the user's IP address, accessed pages, referrer, subpages visited, duration of stay, and frequency of calls. This data is securely stored on servers managed by 'ITZBund' on behalf of the Federal Statistical Office.

The primary goal of Matomo's use is to understand user behavior on the website, enabling continuous improvement and optimization of the user experience.

In summary, OBER BAU GmbH, under Adrian Ober's guidance, uses Matomo for website analysis, with user consent serving as the legal foundation. The service creates a user fingerprint and stores data on 'ITZBund' servers, aiming to enhance the website's usability and performance.

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