Nio's share price surged by 42% during the month of July.
Nio Aims for Record Monthly Sales with Onvo L90 Launch
Nio, the Chinese electric vehicle manufacturer, is gearing up for a significant month as it targets to sell over 10,000 units of its all-electric large three-row SUV, the Onvo L90, in August 2025. This ambitious goal, if achieved, would make the L90 the highest-selling Nio model in a single month, surpassing the previous record held by the ES6 SUV with 11,118 units in July 2023.
The launch of the Onvo L90 in late July has generated strong momentum, propelling Nio’s overall orders and deliveries higher. In the first week of August alone, Nio Group (which includes Nio, Onvo, and Firefly brands) secured over 10,000 new orders. The L90's popularity is credited with a "spillover effect" that boosted orders for other models across the group, including Firefly.
Firefly, Nio's sub-brand targeted to the mass market, launched its first namesake compact electric car in April this year to take on the BMW Mini and the Mercedes-Benz Smart. The recent launch of Onvo, another sub-brand, has also contributed significantly to Nio's sales. In June, these sub-brands accounted for 40% of Nio's sales.
Production is running at full capacity with overtime shifts in use at the Hefei factory to meet these ambitious targets. However, customer wait times for the L90 have stretched from four to ten weeks due to supply constraints amidst high demand.
Industry trackers project Nio’s third-quarter deliveries to reach 78,000–80,000 units, driven largely by a strong Onvo L90 backlog and an anticipated 8-11% quarter-over-quarter growth in volume. August and September average monthly deliveries are expected to approach new records for 2025, reflecting strong ongoing demand.
The optimism surrounding the Onvo L90 has not been limited to China. In the two weeks following the start of L90 pre-sales on July 10, Nio's stock shot up over 40% on the Hong Kong stock exchange. The optimism spilled over to the U.S., and Nio shares surged on the New York Stock Exchange. In April, it was believed that Nio stock was incredibly cheap and a top value EV stock to buy.
Nio's management believes that the next-generation ES8 SUV should drive Nio brand sales to 25,000 units per month. If these numbers fall into place, Nio could soon be selling over 35,000 cars every month. By the end of 2025, Nio expects Firefly to be available in 20 overseas markets, primarily across Europe.
In conclusion, Nio is aggressively ramping up production of the Onvo L90 to fulfill deliveries and is aiming for a record-breaking August. The strong demand for the L90, coupled with the positive contribution from Firefly and Onvo, positions Nio well for achieving profitability in the near term.
References: 1. Nio Sets Ambitious Sales Targets for Onvo L90 2. Morgan Stanley Projects Record Deliveries for Nio in Q3 2025 3. Nio Group Secures Over 10,000 New Orders in First Week of August 4. Nio's L90 Demand Outpaces Production Capacity
Investors are closely watching Nio's finance as the ambitious launch of the Onvo L90 creates a promising future for monthly sales. The technology sector sees this electric vehicle manufacturer as a significant player in the stock-market, with Nio's stock surging in both Hong Kong and New York exchanges. As Nio aims to sell over 10,000 units of the Onvo L90 in August 2025, finance expertsproject a potential surge in profits, further justifying the current investment in this company.
