NBCUniversal and Group Black introduce ExcellencE! on streaming platform Peacock
In a significant move towards promoting cross-cultural storytelling, NBCUniversal has unveiled a new content collection called ExcellencE! on Peacock. This initiative, which is part of an ongoing effort to provide diverse programming, embodies what excellence stands for as a platform where multicultural perspectives can thrive.
According to Cavel Khan, the chief growth officer of Group Black, ExcellencE! on Peacock will champion authentic voices and stories that reflect audiences' experiences everywhere. This collection targets a broad audience, aiming to enable them to better explore cultural conversations through storytelling.
The launch of ExcellencE! is the result of an expanded partnership between NBCUniversal and Group Black, which originated from Peacock's Black Excellence 365 program in 2023. Over 30 brands joined to support Black-led and diverse content all year-round as part of this program, but no new brands have been mentioned in this paragraph.
The new collection on Peacock will feature a curated destination for thousands of hours of diverse-led content. Programming includes shows like "Bel-Air," "Martin," and "The Real Housewives of Atlanta." Val Boreland, executive vice president of content acquisitions at NBCUniversal, stated that the deep library of inclusive programming is the perfect launching pad for ExcellencE! on Peacock.
No additional original content has been mentioned for the ExcellencE! collection in 2025, but it was previously stated that NBCU plans to add more original content in 2025.
For more information about ExcellencE! and its available content, visit the Peacock TV website at https://www.peacocktv.com/watch/excellence.
Cavel Khan, a former Twitter and Vice Media veteran who joined Group Black in 2022 and became the Chief Growth Officer in 2023, played a significant role in the development of ExcellencE! on Peacock. He left the company earlier in 2024 but continues to serve as an advisor.
The expanded partnership between NBCUniversal and Group Black continues to support Black-led and diverse content all year-round. This initiative is a testament to NBCUniversal's commitment to promoting diversity and inclusivity in the media industry.
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