Navigation Specialist at THIS PLACE Spots Potential in Industry's Submersible Device Malfunctions
In the rapidly evolving world of automotive technology, software-defined vehicles (SDVs) are revolutionising the industry. This transformation, driven by advances in cloud computing, edge computing, AI/machine learning, and real-time connectivity, is set to reach an estimated $130 billion[1].
Key technological foundations for SDVs include cloud platforms for real-time data analysis, edge computing for ultra-low latency decisions, AI/ML for intelligent vehicle behaviour, and machine-to-machine communication for seamless data exchange[1]. Industry leaders like Tesla are spearheading this shift, focusing on continuous software enhancements rather than hardware changes[1].
Among the companies at the forefront of this revolution is HERE Technologies. This global leader in high-definition mapping and navigation software plays a crucial role in the development of advanced driver-assist systems (ADAS) and autonomous vehicles[3]. HERE's commitment to electric vehicles (EVs) is evident in their provision of accurate, real-time EV range data, helping to alleviate "range anxiety" and promote EV adoption[2].
At Auto Shanghai 2025, HERE showcased its next-generation AI-powered SDV solutions, demonstrating their commitment to sustainable, software-defined mobility[2][4]. The company also prioritises sustainability by helping customers decarbonise transportation and improve operational efficiencies, aligning SDV development with broader environmental goals[2].
Looking ahead, the future of SDVs will see continued expansion of software-centric business models, enhanced integration of AI and real-time connectivity, increasing importance of location and mapping technologies, and greater emphasis on sustainability and electrification[1][2][4].
Stuart Ryan, who leads the Americas region for HERE Technologies, is confident that the company can meet its goal of a 50% increase in annual revenue over the next three years[5]. With more than 220 million vehicles having used its location data and software services, and an order backlog of €4.4 billion ($5 billion), HERE Technologies remains optimistic about its role in the development of next-generation ADAS technology and revised software-defined vehicle roadmaps[6].
However, the industry faces challenges. OEMs are trying to wrestle back more control of their software platforms, while the biggest challenge for HERE Technologies and others in the current environment is keeping up with the pace of change in the industry[6]. Automakers are finding they need to rejigger and reconfigure partnerships and supplier ecosystems for SDV development[7].
In response to these challenges, automakers are adopting a more evolutionary approach to SDV development[8]. Ford, for example, has scrapped a four-year effort to produce a new SDV architecture, choosing instead to integrate elements of the technology into existing vehicle platforms[9]. Other OEMs, such as Volkswagen, are leaning on BEV start-ups like Rivian for help with their SDV development[10].
Despite these challenges, HERE Technologies remains a key player in the SDV revolution. With a majority ownership by German automakers Audi, BMW, Mercedes, and semiconductor supplier Intel, the company is well-positioned for continued success[11]. As the industry continues to evolve, vigilance, paranoia, and agility will be essential for companies like HERE Technologies to adapt to potential disruptions and maintain their leading positions.
[1] https://www.automotiveworld.com/news-reviews/news-articles/software-defined-vehicles-sdvs-are-set-to-dominate-the-automotive-industry/ [2] https://www.here.com/press-releases/here-unveils-next-generation-ai-powered-sdv-solutions-at-auto-shanghai-2025 [3] https://www.here.com/press-releases/here-technologies-claims-market-leadership-for-high-definition-maps-used-in-automotive-industry [4] https://www.here.com/press-releases/here-technologies-unveils-new-location-services-for-ev-charging-networks-at-ces-2023 [5] https://www.here.com/press-releases/here-technologies-announces-ambitious-growth-strategy-at-ces-2023 [6] https://www.here.com/press-releases/here-technologies-reports-strong-revenue-growth-and-record-order-backlog [7] https://www.here.com/press-releases/here-technologies-reports-strong-revenue-growth-and-record-order-backlog [8] https://www.here.com/press-releases/here-technologies-announces-ambitious-growth-strategy-at-ces-2023 [9] https://www.autonews.com/auto-technology/ford-scraps-four-year-effort-produce-new-sdv-architecture [10] https://www.reuters.com/business/autos-transportation/volkswagen-to-lean-on-bev-start-up-rivian-for-sdv-development-2021-09-28/ [11] https://www.here.com/press-releases/here-technologies-announces-ambitious-growth-strategy-at-ces-2023
- In the financial landscape of the automotive industry, HERE Technologies plans to increase its annual revenue by 50% over the next three years, signifying a potential growth in the technology sector.
- As the industry continues to evolve, with an emphasis on software-centric business models and electrification, companies like HERE Technologies will need to focus on sustainability, maintain agility, and keep up with advancements in AI, real-time connectivity, and location technologies to remain at the forefront.
