Mercedes introduces all-electric expertise to a fresh market segment with the latest CLA model
The automotive world is abuzz with the latest offering from Mercedes-Benz – the new CLA electric car, a part of the all-new CLA lineup with EQ Technology. This innovative vehicle is designed to maximise efficiency in every conceivable way, pushing boundaries in terms of range, technology, and sustainability.
The new CLA boasts a conservative yet classically elegant exterior, maintaining the traditional Mercedes way. However, it's the interior where the real innovation lies. The CLA's centre console and doors feature a 'paper' trim made from 50% recycled cellulose fibre and 50% hemp, making it the most sustainable trim element Mercedes has ever used.
The interior design aims for a balance between digital and analogue elements, with a focus on creating a luxury feel. Surfaces like open pore wood and timber threaded with aluminium, inspired by Riva Yachts, add a touch of sophistication.
Under the hood, the CLA offers models like the CLA 250+ and CLA 350 4MATIC with EQ Technology. The CLA 350 4MATIC is the performance variant, delivering a significant 349 horsepower and a quick acceleration from 0 to 60 mph in 4.8 seconds. The CLA 250+ has a range of up to 792 kilometres (WLTP cycle), allowing for extended travel without frequent charging stops.
To address range anxiety, the electric CLA models utilize 800-volt technology, enabling fast charging and reducing the time spent on charging stops. The car is equipped with features like Navigation with Electric Intelligence, Cloud-Based Energy Forecasting, and Advanced Charging Infrastructure Integration. These innovations dynamically plan the most efficient route, optimise energy use, and seamlessly integrate with charging stations, providing a convenient and reliable electric driving experience.
Moreover, the CLA's heating and cooling system uses waste heat from the e-drive, reducing energy consumption by a third compared to rivals. Aerodynamic optimizations such as shutters on the radiator, retractable door handles, special wheels, and a full underbody tray further contribute to the vehicle's efficiency.
The new CLA's launch is expected to give a significant boost to the idea of a practical, smooth, and highly desirable electric Mercedes. Silke Noack, who led the Colour and Trim team for the new CLA, emphasises the importance of bringing a balance between digital and tactile elements in the car's design.
The new Mercedes-Benz CLA will be available soon. For more details, visit mercedes-benz.co.uk. The CLA sedan's design eschews complex surfaces in favour of pure proportions and minimal detailing, making it a contemporary iteration of the Mercedes 190, the original 'baby Benz' that debuted in 1982. The CLA is also launching alongside a PHEV (Plug-in Hybrid Electric Vehicle) model, despite the focus on its electric powertrain.
In conclusion, the new Mercedes-Benz CLA is a testament to the brand's commitment to efficiency, range, technology, and sustainability. Its innovative features aim to provide a convenient, efficient, and reliable electric driving experience, effectively addressing concerns about range anxiety.
- The automotive industry has a new, exciting addition: the Mercedes-Benz CLA, an electric vehicle with EQ Technology, which falls under the CLA lineup.
- The new CLA's interior takes sustainability to the next level, featuring a first-of-its-kind trim made from 50% recycled cellulose fibre and 50% hemp, combining technology with eco-friendliness.
- Financing the new CLA offers a range of options such as the CLA 250+ and CLA 350 4MATIC, providing different levels of power and driving experience.
- The transportation landscape may be changing with the introduction of the CLA, offering a practical and desirable electric vehicle option that aims to alleviate range anxiety through advanced technology features.