Martin Ivanov's Opinion: Operations provide the Power, Strategy Sets the Direction
In the fast-paced world of online gaming, maintaining focus and energy is crucial. CT Interactive, a leading game development company, is navigating this environment by prioritising quicker revenue generation, a swift response to trends or regulatory changes, and a competitive advantage in fast-paced industries.
One of CT Interactive's strategic moves is increasing investments in Brazil, where they see strong strategic interest and growth opportunities. But what makes CT Interactive successful in entering new markets?
**Prioritizing Operational Priorities**
When venturing into new territories, game development companies focus on strategic market selection, cultural and regulatory compliance, and efficient resource allocation.
**Market Selection**
Smart market selection is key. CT Interactive chooses markets based on factors like market size, growth potential, and cultural alignment. Regions like Southeast Asia and Mexico are often selected for initial testing due to their balanced market conditions and lower costs. Games are localized to reflect local cultures, play habits, and tones, which can significantly boost player retention and revenue.
**Regulatory Compliance**
Ensuring compliance with local regulations is crucial. This not only avoids legal issues but also enhances the company's reputation and trust among players and partners. CT Interactive engages early with regulators to position themselves for long-term success in new markets.
**Resource Allocation**
Instead of spreading resources too thinly across multiple markets, companies focus on a few key markets initially. This approach allows for more meaningful data collection and strategic decision-making. Resources are allocated based on market feedback and performance, ensuring that the company can scale quickly and effectively in response to market conditions.
**Managing Global Compliance Effectively**
To manage global compliance effectively, CT Interactive conducts thorough research on local laws, trade regulations, and cultural norms. They collaborate with local businesses and stakeholders to gain insights into the market and establish a strong presence. CT Interactive develops games that are cross-platform from the outset to maximize market reach.
**The Peruvian Transition**
The transition of Peru from an unregulated to a regulated environment last year was a challenging project for CT Interactive, requiring quick adaptation, compliance with new regulations, and careful game selection.
**Looking Ahead**
In 2025, CT Interactive offers a look into what's ahead for the company, reflecting on standout markets like Peru and Romania. Martin Ivanov, Chief Operations Officer at CT Interactive, prioritises strong local partnerships and full technical compliance when entering new jurisdictions for a smooth market entry and long-term success.
CT Interactive is investing in advanced analytics tools to optimise business performance and the satisfaction of partners and players. They manage aggregator partnerships as strategic alliances, maintaining close communication and providing custom-tailored business support to ensure optimal visibility for their titles.
In the second half of 2025, CT Interactive is actively developing new offerings, enhancing existing product lines, and launching strategic partnerships to drive continuous innovation and meet evolving market demands.
Martin Ivanov emphasises the importance of clear communication, agile processes, and empowering teams with the right tools for operational leadership in a high-growth environment. He shares insights into CT Interactive's strategies for managing global compliance and balancing innovation with quality.
In this in-depth interview, Martin Ivanov reflects on CT Interactive's operational priorities and offers a look into what's ahead for the company in 2025.
In the realm of business strategy, CT Interactive leverages technology to invest in advanced analytics tools, aiming to optimize financial performance and enhance partner and player satisfaction.
Furthermore, in the intricate world of cross-cultural business, CT Interactive prioritizes operational priorities such as strategic market selection, regulatory compliance, and efficient resource allocation to ensure success in entering new market territories.
