Skip to content
Finance — Business — All about technology.

Marketing Chief's Role Transforms to 'Market Officer'

Marketing leaders are responsible for strategically aligning the company to its specified audience, through crafting impactful messaging, offering appealing deals, and managing the timing of outreach efforts.

,   and  Administrator
2 min read
Marketing Chief Switches Role to Market Chief
Marketing Chief Switches Role to Market Chief

Marketing Chief's Role Transforms to 'Market Officer'

In the dynamic world of B2B technology, the role of the Chief Marketing Officer (CMO) has evolved significantly. Today, CMOs are more focused on leveraging customer insights and market data, often augmented by AI, to develop effective product launch strategies that drive business growth.

Monica Kumar, the CMO at Extreme Networks, thrives on the rapid pace of change and evolution that is more pronounced in a marketing leadership role. Her role is to ensure that the company and its offerings align with customer demands and market trends, becoming the bridge between the company and the world market.

The evolving complexities of modern technology require CMOs to be on the cusp of the latest technological advancements, including understanding how AI can be adopted across teams and used as a marketing and sales asset. CMOs must also understand and hone the voice of the customer, integrating customer insights into all go-to-market materials, campaigns, and product launches.

Alignment between marketing and product teams is critical in B2B. Marketing and product teams must work in lockstep to ensure clear collaboration on all initiatives. The focus of marketing teams and leaders has shifted toward more strategic, account-based targeting and positioning, moving away from driving broad awareness and the acquisition of 'marketing qualified leads' (MQLs).

B2B CMOs are increasingly tasked with establishing a marketing culture that accounts for the target market, buyer, and users, and owning and executing on developing customer-focused positioning and messaging. Collaboration and communication between the CMO and various departments are crucial for the company's marketing strategies to align with its overall business objectives.

The role of the CMO is not limited to marketing alone. Today's CMOs are expected to wear many hats, combining market research, competitive analysis, and customer-centric strategies to ensure marketing efforts are aligned with other business functions. The CMO also plays an essential role in driving alignment across the C-suite.

The emergence of the chief market officer title reflects the evolution of the role and highlights the critical role that CMOs play in driving business growth. The role of the CMO is no longer just about brand awareness and driving demand; it's about launching products by understanding market sentiment and likely impact, requiring a deep understanding of the market landscape and the ability to predict how new products will be received by customers.

Resisting transformation means hindering progress in the world of B2B technology. By creating more targeted and effective marketing strategies that resonate with their audience and help in building stronger relationships with customers, CMOs are instrumental in driving business growth.

Read also:

Related

Latest