Lidl's Silvercrest Brand: Most Tech Products Made in Asia, Quality Issues Persist
Lidl's Silvercrest brand, established in 1999, offers affordable technology alternatives across various categories. Despite claims of primary production in Germany, most Silvercrest products are manufactured in Asia, with a significant portion made in China. This aligns with Lidl's long-standing private label sourcing and production strategies.
Lidl's Silvercrest products are manufactured by diverse producers, not from a unified production line. This diversity extends to the main suppliers, who are typically Asian manufacturers, rarely German SMEs. This lack of transparency in production locations has been a recurring issue.
The Silvercrest brand has faced quality issues, with some products recalled due to problems. In 2023, the smart home series app overhaul led to a recall. Individual product testing is recommended to ensure Silvercrest products meet their promises.
Lidl's history dates back to 1968, but the use of the Silvercrest brand independently at that time is unclear. Since the 1990s, private labels like Silvercrest have been a key part of Lidl's expansion strategy. Today, over 300 Silvercrest products are available in Lidl's online shop, catering to categories like kitchen, household, multimedia, and personal care.
Lidl's Silvercrest brand offers affordable technology alternatives, with a wide range of products available. Despite claims of primary production in Germany, most Silvercrest products are manufactured in Asia. Quality issues have led to recalls, underscoring the importance of individual product testing. As a private label, Silvercrest has been a significant part of Lidl's growth strategy since the 1990s.
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