Eveready Introduces Innovative Hybrid Torch: A Game-Changer in the Indian Market
Launches initial hybrid torch in India, featuring Sonakshi Sinha in the advertisement for 'Nikita Roy' by Eveready
Eveready Industries India Limited, the nation's leading battery brand, has made a significant leap in the market with the introduction of its new Hybrid Torch. This groundbreaking product combines traditional and modern battery options, fast USB Type-C charging, and a backup battery system, all backed by a celebrity-driven marketing campaign.
The Hybrid Torch is a dual-powered flashlight, offering the convenience of both rechargeable and battery-operated modes. It features a USB Type-C port for fast charging, achieving a full charge in just 2.5 hours. In addition, the torch includes a backup battery, ensuring continued operation when one power source is depleted.
Eveready's Hybrid Torch is equipped with an inbuilt rechargeable battery and can also operate on 3 x AA batteries when the rechargeable battery runs out. The torch is marketed as "India's first" hybrid flashlight, positioning it as an innovative and practical solution for Indian consumers.
The product launch is supported by a promotional campaign featuring Bollywood actress Sonakshi Sinha as "Nikita Roy," an Eveready brand ambassador. A video featuring Sonakshi Sinha will showcase the Hybrid Torch's 2-in-1 power backup feature and easy toggle switch feature to change power modes.
The Hybrid Torch is priced at Rs. 399/- and is available in two colours, red and green, at leading retail outlets and major e-commerce platforms across India. The torch's design includes a position slide switch for the front and side light, a position switch for power mode selection, and a charging indicator light.
Eveready Industries India Limited has a strong commitment to quality and the environment. Its manufacturing facilities adhere to stringent quality (ISO 9000) and environmental (ISO 14000) practices. The company's facilities are strategically located across Matia, Lucknow, Noida, Haridwar, Maddur, and Kolkata, and equipped with state-of-the-art technology platforms.
In addition to the Hybrid Torch, Eveready Industries India Limited has recently launched the New Ultima Alkaline battery and unveiled its new infinity logo and the empowering tagline "Give Me Power, Give Me Red." The company embarked on a transformative journey in 2023, marked by the launch of its new go-to-market strategy. Eveready also boasts a Research and Development (R&D) facility approved by the Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, Government of India.
Eveready Industries India Limited has been at the forefront of the dry cell battery market since its inception in 1934. The company's iconic catchphrase "Give Me Red" has become synonymous with trust and dependability. Eveready's position as India's No. 1 battery brand, as per Nielsen Oct 24 MAT Report, is a testament to the brand's enduring popularity and quality.
- The Hybrid Torch, with its dual-powered design, fast USB Type-C charging, and backup battery system, epitomizes Eveready's commitment to innovation and sustainability in the technology sector.
- As part of Eveready's marketing campaign for the Hybrid Torch, Bollywood actress Sonakshi Sinha showcases the torch's 2-in-1 power backup feature and easy toggle switch feature, positioning it as a practical gadget for Indian consumers.
- Eveready Industries India Limited, a pioneer in the dry cell battery market, reaffirms its dedication to quality and the environment, as its manufacturing facilities follow ISO 9000 and ISO 14000 practices, and are equipped with state-of-the-art technology platforms.
