Latest News Flash - August 11, 2025: Z&H Designs, Wisycom, Italian Foley, GameSoundCon, and additional entities highlighted!
In the ever-evolving world of film and television postproduction, the role of Foley artists remains a respected and specialized niche. As we step into 2025, these creative professionals continue to play an essential part in media production, blending their artisanal skills with modern technology.
Based in studio settings, Foley artists utilise a variety of digital tools, props, and specialised equipment to create unique sound effects that perfectly synchronise with on-screen actions. Despite the increasing availability of large digital sound libraries and advanced editing technologies, the human touch of Foley artists is highly valued for their ability to craft bespoke, original sounds that complement the tempo and performance of scenes.
Financially, Foley artists who are union members within the Motion Picture Editors Guild can expect to earn a standard wage of approximately $2,773 per week or $144,202 annually, with added benefits such as health insurance, pensions, and access to professional development resources. Non-union Foley artists may earn less and might not receive these benefits.
The industry remains active, with events like the 19th Annual IRAA Awards accepting submissions featuring Foley work, highlighting ongoing opportunities for recognition and career development in the field. Additionally, Foley artists continue to blend traditional craft techniques—like using special props and creative methods to simulate sounds—with modern digital audio editing.
Recent developments in the industry include charitable contributions. During the CineGear Expo in Los Angeles, AC Power Distribution (ACPD), a brand of ACT Entertainment, made a donation to Behind the Scenes, a non-profit organisation that provides financial assistance to entertainment industry professionals in need. The donation was a portion of the proceeds from sales of ACPD's LunchBoxPD data and power distribution system.
The donation was presented by ACPD Vice President James Davey to Behind the Scenes Board Member Paul Royalty, marking a significant gesture of support for the entertainment industry. ACT Entertainment, the parent company of AC Power Distribution, continues to demonstrate its commitment to the industry through such acts of generosity.
As NSS Magazine explores the question "Are Foley Artists Still A Thing", it is clear that the answer is a resounding yes. Foley artists in 2025 maintain an important, well-compensated role in media production, balancing artisanal creativity with evolving technology while participating actively in industry communities and events.
On a separate note, early registration is open for the annual GameSoundCon professional conference, taking place on October 28-29, 2025, at the Marriott Burbank Convention Center in Burbank, CA. The event is available for both in-person and online attendees, offering a valuable opportunity for professionals to connect, learn, and grow within their respective fields.
Moreover, Z&H Designs has introduced a new 3U rackmount dynamics processor, the Z&H VCA Compressor, priced at $1,999 US. This latest addition to the industry's offerings promises to offer high-quality audio processing solutions for media production professionals.
Lastly, Stage Servicios, a company based in Chile, oversaw the RF coordination for the Viña Del Mar International Song Festival using a Wisycom MAT288 multi-zone antenna system, MTK982 IEM transmitters, and MPR50-IEM receivers. This event showcases the versatility and importance of technology in the live event industry, ensuring seamless and high-quality audio experiences for audiences.
In conclusion, the media production industry continues to evolve, with Foley artists playing a crucial role in the creation of engaging and immersive content. The blend of artistry and technology, combined with ongoing industry support and events, ensures a vibrant and thriving landscape for professionals in the field.
- In the evolving media production industry, Foley artists' unique sound designs, created using digital tools, props, and specialized equipment, continue to be highly valued as they complement the tempo and performance of scenes.
- As technology advances, Foley artists in 2025 remain essential, balancing their artisanal skills with modern technology to create bespoke, original sounds.
- The blend of traditional craft techniques and modern digital audio editing tools is not exclusive to Foley artists, as demonstrated by the Z&H VCA Compressor, a new 3U rackmount dynamics processor designed for media production professionals.
