Klarna Surpasses 26M U.S. Shoppers, Partners with Gap Inc. Ahead of NYSE Debut
Swedish fintech giant Klarna has made significant strides in the U.S. market, surpassing 26 million shoppers and partnering with major retailers like Gap Inc. The company recently debuted on the New York Stock Exchange, aiming to become a household name at store checkouts.
Klarna's U.S. expansion has been rapid. It now serves over 724,000 sellers worldwide, with a significant presence in the American market. The company's unique 'Buy Now, Pay Later' service allows customers to pay for purchases in installments, attracting a wide range of shoppers.
Gap Inc., the parent company of brands like Gap, Old Navy, and Banana Republic, has embraced this service. Customers can now use Klarna to pay for their purchases in full or in four interest-free installments online or via the mobile app. This partnership has been well-received, with Gap Inc.'s namesake brand's fall 2025 campaign featuring low-rise denim and girl group Katseye gaining positive reviews.
Klarna's growth shows no signs of slowing down. It will soon offer short-term loans at Walmart, further expanding its reach. However, the company's inventory has increased by 9% due to tariffs and efforts to import products ahead of duty increases.
Klarna's U.S. debut on the New York Stock Exchange signals its ambition to become a dominant force in the American retail landscape. With over 26 million shoppers and major retail partnerships, the company is well on its way to achieving this goal. Meanwhile, Gap Inc. continues to innovate, offering customers flexible payment options and successful marketing campaigns.
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